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    Sam's Intrigue, Your POP! Communication Newsletter Bookmark and Share  
 
POP! Your Success
In This Issue: January - February 2010 
•   Are You Leading Your Ideal Life?
•   Who Said This? ? ?
•   Now, That's Intriguing
•   What Are You Procrastinating On?
•   Review 2009 - Preview of 2010
•   What Upcoming Programs Could Benefit You?
Are You Leading Your Ideal Life?
“You have got to own your days, each one of them, every one of them, or else the years go by and none of them belong to you.” – Herb Gardner, A Thousand Clowns

Are you where you thought you’d be at this stage of your life?

Are you doing rewarding work that gives you an opportunity to contribute and use your talents?

Are you in healthy relationships where the people around you want the best for you and prove that by encouraging you to take action on your dreams?

If you are, you are modeling the sublime state of SerenDestiny.

SerenDestiny - doing the work we're born to do and leading the life we're born to live - is a result of honoring our intuitive hunches and core principles which connect us with synchronistic individuals and opportunities that move our life forward – for good.

I was honored to be asked to be the Emcee and to speak about SerenDestiny at the inaugural TEDx conference sponsored by NASA (you can watch the 7 minute presentation at ( www.TEDx-NASA.org)

In case you're not familiar with TED; their mission is to host events around the world that feature ideas worth spreading and riveting talks by remarkable people. Previous speakers include Bono, Bill Gates, Jane Goodall, Sir Richard Branson, Dan Pink and Bill Clinton. When you've got a few minutes, grap a cup of coffee or tea and check out www.TED.com for a library of some of the most mind-opening presentations you'll ever see.

Curious about SerenDestiny? You've got two opportunities in the near future to learn how to set it in motion in your life.

8 - 8:45 pm, Thursday, January 28 - SerenDestiny Tele-Interview

We're not charging for this tele-interview so as many people as possible can hear about this extraordinary concept, including many moving examples of people who have taken responsibility for meeting their best future halfway.

1-4 pm, Saturday, March 20 - Half-Day Workshop with Sam Horn, originator of SerenDestiny and Jeff Moore, EO Forum Leader for New York Chapter of EO (Entrepreneurs Organization)

Want to create a 2010 that exceeds your expectations and jump-starts the personal and professional life you were born to lead?

Call 1 805 528-4351 to register and receive call-in instructions for the Jan. 28th tele-interview or to receive details regarding the March 20 workshop.
 

 

Now, That's Intriguing
"Anyone who waits for recognition is criminally naïve.” - Congresswoman Barbara Jordan

To paraphrase Barbara Jordan, anyone who waits for people to recognize the value of what you’ve created is criminally naïve.

Contrary to the theme of the movie Field of Dreams; just because you built it doesn't mean they'll come.

Many people are too busy these days to notice your offering.

You can have a ground-breaking idea, well-written book or worthy cause - but that doesn’t guarantee its success.

The first prerequisite for success is to make your offering so intriguing; people are compelled to stop what they’re doing and give it their attention, no matter how busy they are.

The good news is; there is a straightforward way to do this.

I’ve studied the art and business of “intrigue” for 20 years and have developed techniques (which Tribes author Seth Godin calls “revolutionary”) you can use to make anything POP!.

What’s something you care about? Finding a job? Raising money for your non-profit? Landing a book deal? Developing a unique keynote that generates more paid speaking engagements?

Intriguing is defined as “causing curiosity; capturing favorable attention.”

Do you have a succinct description that captures the curiosity and favorable attention of your target customers? Can you clearly, concisely and compellingly communicate why decision-makers should hire you, fund you or sign you?

Do you know how to answer these questions, “Why should I choose you over your competitors?” or “How will you make me money?” or “How will working with you benefit our organization?”

Our Thursday, February 18th That’s Intriguing! tele-seminar from 8 – 8:45 pm will talk you through a series of questions to help you determine your offering’s P.O.D. (Points of Distinction) so you can convince people you’re worth their valuable time, mind and money.

Can’t make the That’s Intriguing tele-seminar? Order the MP3 so you can access this process when you want, as often as you want.

Want to go deep into your offering to strategize how best to bring your intriguing project to the attention of the world? Register for our full day West Coast workshop on POP! Your Success on April 18
Call 1 805 528-4351 or emailing Cheri@SamHorn.com

 

Review 2009 - Preview of 2010
“You can't learn anything from experience you're not having.” - Louis L'Amour

For years, I’ve had an annual tradition of gathering with friends at the end of the year and sharing our “review – preview.”

We think back over the previous year, sharing memorable experiences and lessons-learned; and then look ahead to the new year to clarify our hopes, dreams and goals. We always pinpoint something new we're going to do so we're constantly expanding our repertoire of experiences.

I smiled when I realized most of my 2009 highlights were activities I shared with my sons.

Completing the 2.4 mile Waikiki Rough Water Swim was all the sweeter because Tom and Andrew were there to share it.

Emceeing TEDx-NASA was even more memorable because every time I looked around, there were the boys connecting with interesting people like Loretta Whiteside who founded Yuri’s Night, VA Tech robotics expert Dr. Dennis Hong and brain scientist Dr. Paul Aravich.

Our 17th (!) Maui-Hawaii Writers Conference was more fun because the boys were there in the presenters lounge, playing poker, enjoying the brilliance of musician Makana (enjoy this 4 minute sampling of his one-of-a-kind guitar playing) http://www.youtube.com/watch?v=BooHm7awVy8&feature=related and connecting with authors from around the world including Pulitzer Prize winner Ron Powers, Senator Kennedy’s collaborator on True Compass.

What do I remember most about Book Expo in NYC other than meeting airline pilot Captain Sully, who spoke humbly and eloquently about his emergency landing in the Hudson? Playing hooky from the event one day to tour the Met, hang out at famous jazz-club Birdland and lunch at Tavern on the Green with my sons.

Those experiences were like having my cake and eating it too. And it’s a special joy to see both boys (scratch that – men!) thriving and doing work they love. Tom is now a certified mission controller at Houston’s Johnson Space Center and Andrew is National Director of the Washington DC office of Dreams For Kids www.DreamsForKids.org/dc

My primary goal for 2010?

Transitioning my work into The Intrigue Institute - an educational organization and online community that celebrates intriguing ideas, events, individuals and organizations and offers programs, services and products to help clients produce intriguing priority projects that fulfill and exceed their potential.

I am in the process of building a That’s Intriguing body of work. Click here http://samhornpop.wordpress.com/ to preview the blogs I’ve been posting about the most intriguing films, most intriguing quotes, most intriguing book titles of 2009, etc. One of my favorite tips was from Washington Post movie critic Ann Hornaday who made a surprising selection for top movie of the decade based on her criteria, “What movie do I want to watch over and over again?”

Like to receive the formal announcement that describes The Intrigue Institute’s programs, products and services designed to help individuals and organizations create more intriguing projects that benefit all involved?

Or, would you like an inspiring keynote or workshop that keeps your audience on the edge of their seats and sends them out the door motivated to create a more intriguing life, business and career?

Contact us at 1 800 SAM-3455 or at Cheri@SamHorn.com
We look forward to finding out more about your priorities and discussing how we can help them fulfill their potential.
 

 

Who Said This? ? ?
"I learned that having nothing but fun, wasn’t all that much fun."

Who is the person quoted above?

The first person to email the correct answer to Sam@SamHorn.com will receive their choice of one of our CD's (Ranging from POP! Your Communication to POP! Your Pitch and Proposal) for FREE.

HINT: This person rededicated himself to his sport after several months of non-stop partying following the Olympics

Bonus: Everyone who submits a guess will receive our list of the 20 Most Intriguing Quotes of 2009.

 

 

What Are You Procrastinating On?
“My parents always told me I wouldn’t amount to anything because I procrastinated so much. I told ‘em, ‘Just you wait.” - Judy Tenuta

Are you a member of the Procrastinators Club? You know what their motto is? We’re behind you all the way.

Are you behind on finishing your book or a similar goal? What are you waiting for?

A must-read article for all authors is “Resolved: Writing Is a Job” by Ann Patchett. This article can be accessed by clicking on this link http://www.washingtonpost.com/wp-dyn/content/article/2009/12/10/AR2009121003658.html


Patchett reveals her startling epiphany that “time spent working equals output of work. Amazing! I have long tried to fit my work in around all my other obligations. Many days, writing finds itself low on the list of things to do, way below replying to email…”

Sound familiar?

Patchett also shares a piece of wisdom that “whatever a person does with thoughtful consistency for the first 32 days of the year sets the course for the entire year.” She sat down on Jan 1st last year and started a new novel. Sure enough, the more time she spent on the project, the more pages she produced.

Now, this may look like an ABAOTO (A Blazing Attack of the Obvious) . . . yet how many of us bemoan an unfinished project, when, in reality, we’re the one who keeps pushing it aside to handle other priorities?

The good news is, this is entirely within our power to change. What is something you’d like to achieve by the end of the year?

Resolve right now that you’re going to set aside time to work on it every day – even if it’s to take 10 minutes to write a page or study a language. Do the math. If your goal is to have a 180 page book, you can have your first draft finished by July 1.

You can then have a book editing party (email us at Sam@Samhorn.com if you’d like a copy of the article I wrote about how to host one) to receive on-the-spot feedback from colleagues who have your best interests in mind and at heart.

Take a few weeks to integrate the edits and fine-tune your manuscript and you can turn it into a Print on Demand publisher by Sept. 15. If you’ve elected to self-publish, check out Book Surge which is associated with Amazon.com; Lulu.com and Lightning Source. They’re the POD publishers I hear the best things about.

They can typeset your manuscript, help with a cover and obtain your ISBN number while you’re obtaining endorsements, drafting your jacket copy, and prepping your outreach marketing strategies. Following this schedule, you can have a finished, quality book in your hands by the end of this year and schedule your celebratory book-launch over the holidays.

That is, IF you hold yourself accountable for investing the time and work to make tangible progress toward your goal on a daily basis instead of procrastinating.

Want help holding yourself accountable for making 2010 the year you finish your book and get your story or signature message out to the world? Want guidance on how to expedite this process to ensure that your book is strategic and will catapult your reputation, respect as a topic expert and revenue?

We have several workshops in the next few months to help you do just that. Check the schedule below to see which program suits your needs and location.

Whether you’re on the West Coast and want to kick-start your project at our Jan. 24 POP! Your Book, Business, Brand and Career program for the Independent Writers of Southern California – or on the East Coast and want to attend our Book It Workshop at USA Today headquarters on May 14 – we hope to have the privilege of helping you make 2010 the year you stop procrastinating and start proactively completing your priority projects.

 

 

What Upcoming Programs Could Benefit You?
When: Sat, January 16; 8:30am-6:30pm
Where: Wash DC area
Who: Fast-Forward Your Book workshop fundraiser for NSA-DC Chapter
What: Brainstorm and strategize how to develop attention-grabbing topics, titles, and approaches that help your book break out. Get your book done in months, not years. Sam shares specific POP! techniques on how to leverage your book into a national brand that attracts speaking engagements, consulting work, e-commerce revenue, and TV, radio and print interviews.
Cost: $99 for NSA Members and $149 for Non-Members
Contact: Register at http://NSADC.org/

When: Tues, Jan 19; 8pm ET (5pm PT)
Where: Tele-interview to be accessed from the comfort of your own Home or Office
Who: Sam Horn interviews Inc. 500 winner Kevin Daum
What: Tele-Interview on ROAR: Get Heard in the Sales, Marketing, Social Media Jungle. How do you get the attention of media and potential customers when everyone's busy, distracted and overwhelmed? How do you break through the visual-verbal clutter and get your priority noticed? Kevin will share his best-practice tips on how to do just that - as featured in ROAR - his upcoming book from Wiley.
Cost: $19 --Can't make the tele-interview live? Follow the link to Pre-Order the MP3
Register: Sign up by calling Cheri @ 1 805 528-4351

When: Sat, Jan 23; 8 am-8:30 pm
Where: Orange, CA Chapman University
Who: Innovation & Humanity Summit
What: Innovation and Humanity Summit represents a collaboration of the brightest entrepreneurial minds in academia, business, non-profit, and community sectors including Jeff Klein of Working for Good, Wing Lam of Wahoo’s Fish Tacos, Tom Tuohy of Dreams for Kids and Sam Horn speaking about “Why Positive Social Changes Become Abundant When You Have The Courage To Live and Trust Your Brand”
Contact: For more information about this event please contact: Glenn Llopis gllopis@earningserendipity.com or go to http://www.innovationhumanity.com/

When: Sun, Jan 24; 1 - 4 pm
Where: Pasadena Convention Center
Who: POP! Your Book, Brand, Business & Career
What: Sam teams with West Coast branding expert Lilli Cloud (founder of yourbluefeet.com who has done work for Toshiba, Wells Fargo, Coco-Cola and Verizon) to conduct this hands-on workshop that shows how to land that book deal, contact or new job you want by positioning yourself as one-of-a-kind (vs. one-of-many) so you get noticed by decision-makers . . for all the right reasons. This event is sponsored by IWOSC – Independent Writers of Southern California.
Cost: Just $49 (Special affordable price - so everyone can attend)
Register: http://www.brownpapertickets.com/event/93417

When: Thurs, Jan 28; 8pm ET (5pm PT)
Where: From the comfort of your own Home or Office
Who: Sam Horn is interviewed about SerenDestiny
What: Are you leading your ideal life? The life you were born to live? This interview with Sam Horn explores how we can connect with synchronistic individuals and opportunities that set our best future in motion. Discover for yourself why this program received accolades at TEDx-NASA and why it's receiving so many views on YouTube. You'll be inspired by the powerful stories of people who have had the courage of their convictions and the valor of their vision and have exponentially increased their impact, joy and contribution.
Cost: Free of charge -- for live interview. Can't make the live program? Follow the link to Pre-Order the MP3
Register: Sign up by calling Sam Horn's office @ 1 805 528-4351

When: Tues. Feb 2; 8:30am-3:30pm
Where: Mathematical Association of America Conference Center, Wash DC
Who: Small Staff Association Marketing
What: How can you promote your organization when you have a small budget and staff? Innovative ways to get more bang for your marketing dollar.
Presenters: Cedric Calhoun, Nancy Green, Shira Harrington and Sam Horn
Register: http://www.associationseminar.com/Small_Staff_Marketing.html

When: Fri, February 5; 10am-4pm
Where: East Coast, National Press Club, Wash DC
Who: Sam Horn, the originator of the POP! Process ("Revolutionary." - Seth Godin)
What: POP! Your Business, Brand, Book, Project or Career
Are you so close to your own work, you can't articulate to others why it's special? If you want to POP! your priority – whether that’s a non-profit, business or idea - so it breaks out (vs. blends in) - invest in this day with Sam Horn. She'll take you and your priority through her POP! Process to position it so people are intrigued and want to know more.
Cost: $99 Early Bird Rate by Jan. 20 $199 after that as long as space is available. Can’t make this event in February? Join Sam Horn on the West Coast in June.
Register: Call 1 805 528-4351 or email Cheri@SamHorn.com for registration form

When: February 12-14
Where: Nashville, TN
Who: National Speakers Association Winter Conference
What: Sam co-presents Blogging to Grow Your Business. - a content-rich session on gaining a following and money making business via strategic blogging - Marilynn Mobley, Senior Vice President and Strategic Counsel for Edelman.
Register: http://www.nsawinterconference.org/

Want to consult with Sam while she is in Nashville? Contact Cheri@SamHorn.com

When: Thurs, February 18; 8pm ET (5pm PT)
Where: Accessed from the comfort of your own Home or Office
Who: Sam Horn Tele-interview That's Intriguing!
What: What do you care about? Getting a job? Raising money for your cause? Getting customers for your business? Getting an important message across in a book or presentation? Did you know NONE of the above will be successful if you don't succeed in getting people's favorable attention in the first 60 seconds? Intriguing is defined as "causing curiosity; capturing favorable attention." Sam will share insights and examples showing how you can get busy people to stop what they’re doing and pay attention to what YOU care about . . . in 60 seconds or less. Now, that's intriguing!
Cost: Free of charge -- for live interview
Register: Call 1 805 528-4351 or email Cheri@SamHorn.com
Can't make the tele-interview live? Follow the link to Pre-Order the MP3

When: Sat. March 20; 1-4 pm
Where: New York City
Who: Do the Work You’re Born to Do – Lead the Life You’re Born to Live
What: Make 2010 your best year yet by clarifying your unique contribution and how you can create a personal and professional life that exceeds your expectations. Sam joins Jeff Moore, Forum Leader for EO- New York to facilitate a fascinating workshop that helps you identify your ideal work and what you can do to jump-start getting paid to do work you love that matters.
Register: Call 1 805 528-4351 or email Cheri@SamHorn.com

When: Saturday, April 17th
Where: San Francisco
Who: Sam Horn, The Intrigue Expert and 17-time Emcee of Maui Writers Conference
What: Book It Workshop
Immerse yourself in your book in this hands-on workshop. Receive expert guidance on everything from how to write page-turning prose to how to position the book for maximum sales. Whether you’re self-publishing or preparing a pitch for agents and editors, Sam’s insight will help ensure you produce a quality book that exceeds your expectations and makes a positive difference for you and for everyone who reads it.
Cost: $149 Early Bird Rate by March 15 $199 after that as long as space is available. Can’t make this event on the West Coast Join Sam Horn on the East Coast in May.
Register: Call 1 805 528-4351 or email Cheri@SamHorn.com for registration form

When: Sunday, April 18th
Where: San Francisco
Who: Sam Horn, the originator of the POP! Process ("”A lively guide for getting heard, getting remembered, getting results.” – Ken Blanchard)
What: POP! Your Business, Brand, Book, Project and Career
Are you so close to your own work, you can't articulate to others why it's special? If you want to POP! your priority – whether that’s a non-profit, business or idea - so it breaks out (vs. blends in) - invest in this day with Sam Horn. She'll take you and your priority through her POP! Process to position it so people are intrigued, want to know more, and are motivated to choose to work with you, hire you, fund you, or support you.
Cost: $149 Early Bird Rate by April 1 - $199 after that as long as space is available.
Register: Call 1 805 528-4351 or email Cheri@SamHorn.com for registration form

When: Fri, May 14; 8:30am – 4:30pm ET
Where: Tysons Corner, VA
Who: Book It Conference at USA Today Headquarters
What: Sam teams with Jennifer Abernethy, America’s Sales Stylist and author of an upcoming book on Twitter from Penguin, for this full day workshop on how to write, publish and market your book and leverage its success through social media marketing. Bring your project so you can connect with fellow authors, apply what you’ve just learned, share resources and best-practice tips, and strategize how you’re going to break out your book so it takes your career to the next level.
Cost: $99 early-bird by April 1 $149 after that.
Register: Call 1 805 528-4351 or email Cheri@SamHorn.com

Want to arrange for Sam to speak at your next event? Want to know more about our consulting options or register for an upcoming workshop? Contact us at:

1-800-SAM-3455
Info@SamHorn.com
Sam's Blog http://www.SamHornPOP.wordpress.com
Sam’s main website http://www.SamHorn.com


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