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Sam Horn's "Take Action" Newsletter
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In This Issue: |
January, 2008 |
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Want to Make Money From Your Mind?
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Hubert's Ingenious How-tos
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Sam Horn’s Secrets Revealed
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Rosa's Rules and Guidelines
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Priyanka’s Search Engine Secrets
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“Ideas are like rabbits. You get a couple
and learn how to handle them, and pretty
soon you have a dozen.” – John Steinbeck
I remember the first “big” idea I had.
I swam competitively growing up in
California. Upon moving to Hawaii in the
early 80’s, I started competing in Oahu’s
annual 2.4 mile Rough Water Swim held every
Labor Day.
I thoroughly enjoyed training in the ocean
at Ala Moana Beach Park. Then, we moved to a
Waikiki high-rise which had one of those
tiny apartment pools. It was frustrating
getting my daily mile in because the pool
was so small. Stroke, stroke, turn. Stroke,
stroke, turn. It took all the fun out of
swimming.
I woke up one night (by the way, there’s a
reason we often have ideas in the middle of
the night and it’s explained in my
IDEApreneur program) and wondered, “Why not
design a swim leash so you could tie
yourself to the end of the pool and churn
away to your heart’s content without having
to stop and do a flip turn every few
seconds?”
Many serious swimmers stop using their
backyard pools because it’s an “exercise in
frustration” (so to speak) doing laps in
them. The Swim Leash made it possible to
achieve that delightful athletic reverie in
which your mind switches to automatic pilot
and you’re no longer thinking about the
stitch in your side, cramp in your legs or
ache in your arms. Furthermore, the Swim
Leash worked with every stroke, including my
favorite, backstroke. I loved looking up at
the sky (instead of the bottom of the pool),
watching birds fly by and letting my mind
wander while I got a vigorous workout.
After testing the prototype, I went to an
“invention convention” full of hope. . . and
promptly got overwhelmed.
Several experts agreed it was viable, but
told me I’d have to manufacture it overseas
since labor costs in Hawaii were so high.
Plus, they said I’d need to hire a lawyer to
handle the patent process, obtain venture
capital, locate suppliers, etc. Argghh.
I had two small sons (Tom and Andrew, now
college students at VA Tech) and a thriving
business as a professional speaker. Who had
the time or money to fly overseas and put
all this together? I reluctantly concluded I
wasn’t in a position to pursue this and put
the project on the shelf (literally and
figuratively.)
Years later I was flying to keynote a
convention, pulled out a copy of Sky Mall
from the seat pocket in front of me, started
leafing through it . . . and there was “my”
invention. It’s not called a swim leash, but
it’s similar. Oh well, too late for remorse.
The only thing I can do now is to make sure
not to abandon money-making ideas in the
future.
Has this happened to you? Have you come up
with a bright idea, got all excited about
it, started researching it, and then
discovered you didn’t have the resources to
pursue it? Did you start the process only to
get discouraged and distracted along the
way, eventually dropping the project
altogether?
No more.
The internet has changed everything. You can
pursue an idea these days for a fraction of
what it used to cost.
Whether you have an idea for a book, a
business, a product or a service . . . you
can turn it into a profitable reality . . .
in half the time.
I’m offering a program that shows you how to
do just that.
I’ve teamed with John Carter, America’s
Trade the Markets expert to produce a
step-by-step program that shows you how to
turn your ideas into realities that produce
ongoing income.
I met John a couple years ago at the Maui
Writers Conference and was immediately
impressed with his integrity and quiet
brilliance. John is one of those guys who
doesn’t go around TALKING about what he
does, he just does it.
I asked John to speak to my Maui Writers
Retreat group about the money-making
potential of e-commerce. I wanted him to
impress upon them the importance of seeing
themselves as IDEApreneurs . . . . not just
authors. I’ll always remember the stunned
looks on their faces when John walked up to
the front of the room and wrote four figures
on the flip chart in front of the room.
He told us he’d published a book with McGraw
Hill that has sold around 40,000 copies.
(That’s not bad, actually. Did you know that
most books are lucky to sell 10,000 copies?)
Since the book cost $50 retail, that book
has netted McGraw Hill (after expenses)
several hundred thousand dollars.
That book has resulted in a grand total of
$40,000 of income for John. Imagine trying
to earn a living on $40,000 a year. In
actuality, the financial picture for authors
is even more bleak because advances are paid
in thirds: 1/3 upon signing the contract,
1/3 upon receipt of an accepted manuscript,
1/3 upon publication. The book then has to
“earn out” its advance before you earn any
royalties (usually 10% of the retail price)
so this process can span 2-3 years. Believe
me, this can be a Byzantine process.
John is too smart to sit around waiting
for a check to show up from his publisher.
He took responsibility for his own financial
future and created an online empire.
John created a membership website, ancillary
products, coaching programs,
teleconferences, etc. Through his e-commerce
activities (NOT including his lucrative
speaking engagements and private clients),
John generated more than $1 million in
subscriptions and $800,000 in product sales
in the first 8 months of last year.
He did all this while practicing what I call
“Character in Commerce.” John does not have
dollar signs for eyes. You know the type.
The anything-for-a-buck type who think money
is the Holy Grail. Everything they do is
designed to make as much money as possible.
They pressure and manipulate everyone they
encounter to buy, buy, buy – all in order to
line their own pockets. Buyer beware.
John delivers quality, adds value and
delivers substantive, tangible results for
everyone he deals with. Which is why I’ve
decided to align with him. In fact, I’m
thrilled to collaborate with John and his
team because it has become increasingly
evident to me that our future as
entrepreneurs, authors and IDEApreneurs is
in our own hands . . . and it’s online.
I’ve been a professional speaker for 25
years. And I love my work. I’m grateful for
the many opportunities I’ve had to share my
ideas with audiences around the world. But
you can only jump on so many planes. For me
to earn a living means I have to be on the
road somewhere speaking to people.
Which is one of the reasons I love writing.
I get to share my ideas through books,
special reports, newsletters and articles.
They carry my messages around the world,
hopefully making a difference for everyone
who reads them – while I get to stay home,
live a quality life, spend time with my
friends and family, and work on a variety of
other business activities.
I’ve known for the last few years that I
haven’t fully capitalized on the potential
of the internet, and yet I was leery of some
of the “get-rich-quick” schemes that seemed
to promise the moon and not deliver. My
priority is ALWAYS to provide value for my
clients and program participants and I
wanted to make sure that anything I offered
- or was a part of – was a win-win for
everyone involved.
This is it.
Quite simply, this is a fabulous offer.
To learn everything I know on how to become
an IDEApreneur who generates one-of-a-kind,
income-producing ideas – and to learn
everything John and his team know about how
to market and monetize your ideas through a
variety of e-commerce activities -- all for
$97. That’s a real deal.
I promise: John, Hubert, Rosa, Priyanka and
I don't waste time on abstract theories that
don't work in the real world. We all focus
on real-life ideas you can use immediately
to turn the ideas in your head into
rewarding realities that earn you a “good”
living.
The full description of the program is below
– however first let me emphasize that this
special price is a one-time offer. As a Sam
Horn ezine subscriber and client, you have
an opportunity to participate in the LIVE
recording of this webinar for a fraction of
the normal price.
Register by Friday, January 11 for the
three day program (Jan. 12, 26, 27) and you
pay just $97 for this intensive program that
will sell for $1295. This is a one-time
offer for John’s Trade the Market
members and my subscribers.
Take advantage of this offer NOW by calling
978 208-7938 and mentioning you saw this in
Sam Horn’s newsletter.
Want more information? Visit the
www.TradeTheMarkets.com
website, both to find out more about this
exclusive program and to experience for
yourself a highly profitable, high-quality
website that has established John Carter as
one of the most-respected, in-demand
international resources on his topic.
Spend 3 Incredible Days Soaking Up the
Winning Strategies of Today's Elite
Entrepreneurs
Part 1: January 12, 26-27, 2008
Time: 9:00 a.m. - 12:00 p.m. / 2:00
p.m. - 5:00 p.m. EST
Part 2: January 26-27, 2008
Time: 9:00 a.m. - 5:00 p.m. EST
Location: Online
Early Bird Special: $97.00 for Members.
Call 978 208-7938 and mention that you saw
this in Sam Horn’s newsletter for this
one-time offer.
If you're a serious entrepreneur who wants
to take your idea to the next level, you
don't want to miss this exclusive seminar
with some of the most respected and
successful business owners.
This course is to get you on the straight
path to profit from your ideas. These are
not generic thoughts, but rather concrete
tips and guidelines to follow. Why learn the
hard way through trial and error, when we
can tell you what works and what brings in
the big bucks.
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Sam is not only a sought after creativity
consultant, but
also a respected author, often seen on NBC,
ABC, CBS, and FOX. Sam's books Tongue
Fu!®, ConZentrate, What's Holding You Back?,
Take The Bully By The Horns and her
latest book POP! Stand Out in Any Crowd
have earned her rave reviews from around the
world from such clients as Fortune 500
Forum, National Governors Association,
Boeing, NASA, Hewlett-Packard, ASAE, and
Genentech.
Find out for yourself why Seth Godin calls
her POP! Process “revolutionary” and why
Edelman Senior Vice President Marilynn
Mobley says, “If you liked Malcolm
Gladwell’s Blink, you’ll love Sam
Horn’s POP!”
If your goal is to produce ideas you can
monetize, you're in the right place. Sam is
ready share with you her personal secrets to
show you how to make a mint from your mind.
You'll discover how to catapult your
creativity and generate commercially-viable
ideas that people will gladly pay for.
You'll discover several ways to get your
ideas out of your head and into the world
where they can make a positive difference
for others and a prosperous living for you.
Sam can show you how to become an
IDEApreneur for the rest of your life, so
you are capitalizing on your mind and its
gifts instead of taking them for granted and
throwing away their potential. Some topics
covered are:
What are the four essential elements of an Equity Idea?
How to stay in touch with
your target market and give them what they
want
Transform bright ideas
into brilliant, one-of-a-kind brands
Identify your P.O.D
(Points of Distinction) so your ideas stand
out and get noticed
Combine the best of two
ideas to create the next new thing
Turn generic into genius
by giving your idea a trademark-able name
Generate multiple income
streams by monetizing and merchandising your
idea
How to become a topic
expert who gets paid to speak/coach and
write
Develop an intriguing
Elevator Speech for your idea and become a
media darling
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Priyanka Rajpal has been working in numerous
facets of the online marketing industry with
her most noteworthy footprint in the world
of Search Engine Optimization. She will
teach the basics of SEO and share her
optimization secrets that she has perfected
over the years she spent working with small,
medium and Fortune 500 companies.
With each company more eager to out-optimize
the other for placement on these search
engines, it is essential to know the key
basics of SEO; the black, white and gray
areas of strategy that can turn your
informative website into a highly targeted,
public showcase.
Search Marketing lends itself to businesses
eager to tap into the world of online
consumers. Search Engine Optimization, in
particular, helps bring in a large volume of
visitors to your site, utilizes the least of
your resources, and capitalizes on the
astronomical growth of Search Engines like
Google, Yahoo and MSN.
How to get listed for key terms on Google
How to rank higher for key
terms on Google
How to rank higher for key
terms on Yahoo
How to get free links to
you website
How to get free visitors
to your website
Learning about Sitemaps
A Long-term Google
Strategy
Here's How to Register
This seminar is held online, so you can log
in from anywhere in the world. If this is
the seminar for you, here are 2 easy ways to
register:
One:
You can pay using your choice of American
Express, Master Card, Visa or Discover.
Click
Here
to register securely online. Enter the
word "money" under the Referrer Code
on the checkout page to receive the $97.00
Early Bird Special.
Two:
You can call us at (978) 208-7938 or (512)
266-8659 and mention you heard about the
webinar in Sam's newsletter, to receive the
$97.00 Early Bird Special.
If you're serious about getting your ideas
out of your head and into the world where
they can positively impact you and others –
if you’re serious about FINALLY turning your
ideas into profitable realities - there's no
excuse for missing these 3 days.
Do it now and secure this one-time, deeply
discounted price for our LIVE recording of
this webinar.
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Sam's Business Manager, Cheri Grimm, is in
California.
Sam's East Coast Operations Manager, Carey
Hollis, is in Virginia.
805-528-4351 - phone; 805 528-2581 - fax
Info@SamHorn.com
- email
Cheri@SamHorn.com
(consulting)
Carey@SamHorn.com
(speaking)
www.SamHornPOP.wordpress.com - blog
www.SamHorn.com - website
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