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See What The Washington Post Says About Sam Horn |
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What Are You Waiting For? |
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Is Anyone Ever Really Happy? |
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The Socrates of Sound-Bites |
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What Does Sam Have Coming Up That Can Benefit You? |
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What
a
pleasure
it
was
being
interviewed
by
Elizabeth
Chang
in
the
Washington
Post
Sunday
Magazine.
The
article,
Author
Profits
with
Perfect
Pitch,
starts
with,
“Sam
Horn
is
an
expert
at
getting
noticed,
professionally
and
personally.
The
author,
speaker
and
consultant,
whose
latest
book
is
about
naming
and
pitching
products,
always
wears
a
black
hat,
so
people
can
easily
spot
her
at
crowded
conventions.”
Elizabeth’s
right.
People
at
conferences
often
come
up
to
me
and
say,
“There
you
are!
I’m
writing
a
book
(or
developing
a
presentation)
and
so-and-so
told
me I
had
to
talk
to
the
‘lady
in
the
black
hat.’”
Since
the
point
of
POP!
is
to
stand
out
in
your
crowd,
it’s
nice
to
know
I’m
practicing
what
I’m
teaching.
The
article
chronicled
how
I
was
inspired
to
develop
the
POP!
Process
after
watching
authors
fail
to
favorably
impress
publishing
decision-makers
at
the
first
Maui
Writers
Conference.
“The
agents’
and
editors’
eyes
would
glaze
over
and
the
writers
would
talk
themselves
out
of a
deal,”
Sam
recalls.
“She
decided
she
could
create
a
system
for
coming
up
with
a
pitch,
title
and
tag
line
without
’spending
a
lot
of
money,
having
an
MBA
or
sitting
around
and
hoping
creative
lightning
will
strike.”
The
article
ends
with
my
heartfelt
sentiments,
“I
feel
incredibly
fortunate.
Every
day,
I
get
to
work
with
people
who
thrill
me
and
help
them
crystallize
what
they
have
to
offer.”
Thanks
for
capturing
how
lucky
I
feel
to
help
people
get
their
ideas
out
of
their
head
and
into
the
world
where
they
make
a
positive
difference
for
others
and
a
prosperous
living
for
them.
As a
follow-up
to
the
interest
generated
by
this
article,
I'm
offering
3
POP!
teleseminars
open
to
the
public
in
the
next
few
weeks
for
a
nominal
fee.
If
you
have
an
idea,
message,
business
venture
or
creative
project
you
want
to
stand
out
from
its
crowd
so
it,
as
Ken
Blanchard
says
about
POP!,
"gets
heard,
gets
remembered,
gets
results,"
keep
reading
to
find
out
more
about
our:
POP!
Your
Ideas
teleseminar
-
Thurs.
June
25
POP!
Your
Communication
teleseminar
-
Wed.
July
1
POP!
Your
Pitch
&
Proposal
teleseminar
-
Mon.
July
6
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"My
parents
told
me I
wouldn't
amount
to
anything
because
I
procrastinated
so
much.
I
told
'em,
‘Just
you
wait.’”
-
Judy
Tenuta,
comedian
Our
opening
keynoter
at
last
year's
Hawaii
Writers
Conference
was
the
incomparable
Bryce
Courtenay.
He
shared
the
good
news
that
Amazon.com
had
just
notified
him
that
his
life-changing
novel
The
Power
of
One,
has
been
their
5th
biggest-selling
book
for
the
past
fifteen
years
. .
.
just
after
To
Kill
a
Mockingbird.
Go
Bryce!
Bryce
rocked
us
in
our
seats
with
his
oh-so-true
observation
that
“Writing
is a
perishable
skill."
Are
you
waiting
for
the
“write”
time
to
finish
your
book?
What
if
those
perfect
circumstances
never
come?
If
you
have
a
story
to
tell
and
a
message
to
share,
join
us
Labor
Day
weekend
at
the
historical
Royal
Hawaiian
Hotel
(yes,
the
famous
Pink
Palace)
on
the
beach
in
Waikiki
for
our
17th
annual
Hawaii
Writers
Conference.
We
have
an
incredible
line-up
for
this
year’s
event.
It
starts
off
with
a
week
long
intensive
retreat
(August
28 -
Sept.
3)
in
which
you
have
the
luxury
of
immersing
yourself
in
your
project
while
working
in a
supportive
small
group
with
an
instructor
dedicated
to
helping
you
move
your
manuscript
forward.
The
impressive
instructors
include
such
notables
as
Pulitzer
Prize
winner
Ron
Powers
(Flags
of
our
Fathers,
Mark
Twain)
and
first-Oprah-pick
Jacquelyn
Mitchard
(Deep
End
of
the
Ocean).
And
yes,
I’m
heading
up
the
Business/Self
Help
section
and
I’m
looking
forward,
once
again,
to
helping
participants
crystallize
a
commercially-viable
project
that
gets
interest
from
agents
and
editors.
The
conference
itself
(Sept.
4 –
7)
begins
with
a
gala
starring
songstress
Norah
Jones.
I’ll
be
Emceeing
(for
the
17th
year)
and
am
excited
about
our
great
keynoters
including:
- Mitch Albom (Tuesdays with Morrie and The 5 People You Meet in Heaven)
- Jospeh Finder (The Moscow Club, High Crimes)
- Alice Hoffman (Here on Earth)
- Kristin Hannah (Firefly Lane, True Colors)
- Michael Arndt (Academy Award for Best Original Screenplay – Little Miss Sunshine)
- Bobby Moresco (Co-producer for Oscar winners Million Dollar Baby and Crash)
- Diane Ossana (Golden Globe for Best Drama – Brokeback Mountain)
Are
you
in
the
market
for
an
agent,
publisher
or
producer?
Jump
the
chain
of
command
and
take
advantage
of
this
rare
opportunity
to
meet
face-to-face
with
publishing
and
Hollywood
insiders
who
have
the
power
to
give
you
a
contract.
MWC
(renamed
Hawaii
Writers
Conference
since
we’ve
relocated
to
Waikiki)
originated
the
concept
of
giving
authors
and
screenwriters
the
chance
to
pitch
their
projects
directly
to
decision-makers.
Save
yourself
time,
money,
frustration
and
the
SLUSH
PILE
by
connecting
directly
with
such
powerful
agents
(Jilian
Manus)
and
editors
as
Neil
Nyren
of
Putnam
(represents
Tom
Clancy,
Patricia
Cornwell,
Ken
Follett,
Clive
Cussler)
and
Georgia
Hughes
of
New
World
Library
(Ekhart
Tolle’s
The
Power
of
Now).
If
you
have
always
wanted
to
get
published
or
produced,THIS
is
your
opportunity
to
stop
wishing
and
start
acting.
Fast-forward
your
cookbook,
childrens'
book,
business
or
self
help
book,
memoir,
screenplay
or
novel’s
success
by
putting
yourself
in
the
place
where
luck
is
most
likely
to
happen.
Hope
to
see
you
in
Hawaii
for
this
chicken-skin
(Hawaiian
for
goose-bumps)
experience.
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“My
grandfather
invented
Cliff
Notes
in
1912.
He
thought
of
it...
well,
to
make
a
long
story
short.”
-
comedian
Steven
Wright
What
a
pleasure
it
was
attending
a
recent
breakfast
book-signing/seminar
sponsored
by
HooksBookEvents.com
and
the
Greater
Washington
Board
of
Trade.
The
interviewee?
Alan
Webber
(co-founder
of
Fast
Company
Magazine)
The
interviewer?
Daniel
Pink
(author
of
A
Whole
New
Mind)
Sipping
quality
coffee
and
enjoying
a
croissant
at
the
Ritz
–Carlton
while
listening
to
two
brilliant
thought-leaders
share
lessons-learned.
Not
a
bad
way
to
start
the
morning.
Alan
revealed
himself
to
be a
fascinating
speaker
as
he
explained
the
stories
behind
a
few
of
the
pithy,
profound
nuggets
from
his
new
book
Rules
of
Thumb:
52
Truths
for
Winning
at
Business
Without
Losing
Yourself
including:
- Learn to take NO as a question.
- Take your work seriously. Yourself, not so much.
- Content isn’t king; context is king.
- Keep two lists: What gets me up in the morning? What keeps me up at night?
- You don’t know if you don’t go.
Wouldn’t
you
be
compelled
to
pull
his
book
off
the
shelf
and
turn
to
that
chapter
to
find
out
more?
That’s
the
power
of
POPing
your
ideas
into
Purposeful,
Original,
Pithy
one-liners
that
make
your
points
instantly
intriguing.
I
complimented
Alan
with,
“You
are
the
Socrates
of
Sound-bites”
and
asked,
“Do
you
have
a
process
for
Cliff-Noting
your
epiphanies
into
these
concise,
compelling
insights?”
He
thought
about
it
for
a
moment
and
then
said,
“Listen
hard.
Think
in
bumper-stickers."
Smart
man.
If
you
would
like
to
learn
a)
how
to
listen
hard
for
the
essence
of
your
message,
and
b)
turn
that
into
compelling
sound-bites
that
capture
people’s
favorable
attention,
register
for
our
POP!
Your
Communication
tele-seminar
Wed.
evening
at 8
pm
ET,
July
1.
Discover
why
National
Public
Radio's
Richard
Lederer
says
POP!
is
"engaging,
easy
to
apply
and
jolly
good
fun"
and
why
it
can
help
you
crystallize
what
you
want
and
need
to
say
so
it
wins
buy-in
from
listeners.
I
promise
not
to
waste
your
valuable
time
on
ivory
tower
theories
that
have
no
relevance
in
the
real
world.
We
will
hit
the
ground
running
with
real-life
ideas
you
can
use
immediately
to
“Cliff-Note”
your
communication
so
you
say
a
lot
in a
little.
The
result?
People
get
what
you’re
saying,
respect
what
you’re
saying
and
are
motivated
to
support
and/or
act
on
your
requests
and
recommendations.
And
yes,
these
ideas
work
with
written
and
oral
communication.
Plan
on
having
your
project
in
front
of
you
while
you’re
on
the
call
so
you
can
immediately
apply
these
innovative
suggestions
to
make
your
message
more
persuasive.
Can’t
make
the
live
call?
Email
Info@SamHorn.com
to
find
out
how
you
can
order
the
MP3
and
listen
at
your
convenience.
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"You
know
what
it's
like
to
wake
up
in
the
middle
of
the
night
with
a
vivid
dream?
And
you
know
how,
if
you
don't
have
a
pencil
and
pad
by
the
bed
to
write
it
down,
it
will
be
gone
the
next
morning?
Well,
I
had
one
of
those
dreams
when
I
was
23.
When
I
suddenly
woke
up,
I
was
thinking:
What
if
we
could
download
the
whole
Web,
and
just
keep
the
links..."
Who
is
the
person
quoted
above?
The
first
person
to
email
the
correct
answer
to
Kurt@SamHorn.com
will
receive
their
very
own
choice
of
one
of
Sam's
CD's
for
FREE.
HINT:
The
person
quoted
above
is
the
co-founder
of
an
extremely
successful
company
that
was
started
as a
research
project
at
Stanford
University.
This
just
goes
to
show
that
one
of
the
most
successful
entrepreneurs
in
the
world
understands
how
important
it
is
to
"Ink
It
When
You
Think
It."
If
there’s
anything
I’ve
learned
in
17
years
of
helping
clients
turn
their
ideas
into
income;
it’s
that
this
is
how
our
best
thoughts
occur.
They
POP!
into
our
mind.
If
we
don’t
write
them
down,
they
stop
coming
around.
From
now
on,
capitalize
on
each
“AHA!”
A =
Alert.
They’re
not
called
fleeting
thoughts
for
nothing.
Keep
your
antennae
up
for
what
Ralph
Waldo
Emerson
called,
“gleams
of
light
which
flash
across
the
mind
from
within.”
Those
are
ideas
wanting
to
be
born.
Jot
those
thoughts
when
they’re
hot.
Muse
'em
or
lose
'em.
H =
Hook
and
Hinge.
Anne
Lamott
says,
“Writers
get
to
live
life
twice.”
Immediately
relate
intuitive
flashes
to
whatever
project
you’re
working
on.
Ask,
“How
can
I
use
this
insight
in
this
blog
post,
staff
meeting,
report
or
sales
presentation?”
You
may
not
immediately
know
how
or
where
it
fits
into
your
work.
Just
trust
it
will.
A =
Act.
Ink
it
when
you
think
it
so
it
will
be
there
waiting
for
you
when
you’re
ready
for
it.
Our
greatest
minds
from
Mozart
to
Einstein
have
understood
that
if
we’re
gifted
with
an
insight,
even
in
the
middle
of
the
night,
it
is
our
job
to
write
it
down
immediately.
If
we
don’t,
we’re
not
keeping
our
end
of
the
bargain
and
our
creative
sparks
die
for
lack
of
attention.
I
remember
a
consulting
client
apologizing
to
me
once
for
“getting
off
track.”
I
told
her
that
“random
thoughts”
are
top
of
mind
which
means
they’re
often
more
current,
honest,
and
revelatory.
Sure
enough,
she
wrote
down
what
she
initially
thought
was
irrelevant
and
it
made
her
presentation
more
powerful
because
she
addressed
an
elephant
in
the
room
issue
most
people
ignore.
From
now
on,
take
a
pen
or
recorder
everywhere
you
go
and
record
AHA’s
as
they
occur.
Integrate
those
fresh
AHA's
into
your
work
to
give
it
more
immediacy.
Want
more
ways
to
catapult
your
creativity
and
make
a
mint
from
your
mind?
Sign
up
for
our
POP!
Your
Ideas
tele-seminar
on
Thurs.
June
25th
at 8
pm
ET.
If
you
have
an
idea
for
a
business
venture
or
creative
project,
it's
crucial
for
you
to
be
able
to
clearly
and
concisely
explain
to
anyone
who
asks
why
your
offering
is
different
and
why
it's
worth
trying
and
buying.
Sam
will
talk
you
through
her
proprietary
W9
process
so
you
can
increase
your
idea's
likelihood
of
success.
Call
us a
1
800
SAM-3455
or
email
us
at
Info@SamHorn.com
for
details
and
registration.
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"Perhaps
we
never
really
appreciate
anything
until
it
is
challenged."
-
Anne
Morrow
Lindbergh
"What
a
wonderful
life
I've
lived.
I
only
wish
I'd
realized
it
sooner."
-
Collette
"The
secret
is
to
enjoy
being
you."
-
Diane
von
Furstenberg
I
blogged
about
some
of
the
personal
impressions
and
take-aways
from
the
PINK
luncheon
in
Atlanta
honoring
Edie
Fraser
and
Jack
and
Suzy
Welch
a
few
weeks
ago.
One
of
the
most
profound
"keepers"
came
from
a
conversation
I
had
with
Suzy
at a
private
reception
the
night
before.
It
was
centered
around
the
theme
of
the
last
chapter
of
Suzy's
bestselling
book,
10-10-10,
in
which
she
shares
a
story
about
attending
a
gala
New
Year's
event
with
Jack.
What
was
amazing
was
that
instead
of
reveling
in
the
champagne,
exquisitely
decorated
surroundings
and
sparkly
jazz
music,
their
dinner
conversation
revolved
around
a
provocative
question
posed
by a
couple
at
their
table.
As
Suzy
says,
"If
ever
there
was
a
moment
to
think
'Ain't
life
grand?'
it
had
arrived.
But
this
couple
said
they
had
been
trying
to
put
together
a
list
of a
dozen
people
who
are
really
happy...
and
couldn't
do
it."
The
table
took
on
the
challenge.
Everyone
put
their
heads
together
and
threw
out
names
for
consideration,
but
most
were
quickly
dismissed
with
"bitter,"
"living
the
picture,"
or
something
that
took
them
out
of
the
running.
Jack
and
Suzy
finally
pronounced
THEY
were
happy
and
went
off
to
dance.
What
about
you?
Can
you
come
up
with
a
dozen
genuinely
contented
people?
They
don't
have
to
be
successful
by
society's
standards;
simply
at
peace
with
themselves,
comfortable
in
their
own
skin,
enjoying
their
life.
If
you
want
to
have
a
really
interesting
conversation,
throw
this
question
out
for
discussion
next
time
you
get
together
with
a
group.
Try
to
come
up
with
12
people
who
seem
to
realize
and
appreciate
the
wonderful
life
they
are
leading.
With
this
conversation
in
mind,
I
asked
my
sons
to
join
me
in
New
York
while
I
was
at
Book
Expo.
And
I
can
say,
I
was
absolutely,
genuinely
happy
that
entire
week.
We
celebrated
Andrew's
birthday
at
Tavern
at
the
Green,
saw
Tony-winning
plays
Billy
Elliott
and
Hair,
toured
the
Hayden
Planetarium
(which
made
Tom,
NASA's
Johnson
Space
Center
Employee
of
the
Month,
very
happy),
explored
Central
Park
in a
horse-drawn
carriage,
lost
ourselves
in
world-class
Jazz
at
Birdland,
and
took
in a
comedy
club.
(By
the
way,
that's
Tom
in
front
of
the
stunning
stained
glass
exhibit
at
the
Metropolitan
Museum
of
Art.
As
their
POP!
slogan
cleverly
stated,
"Isn't
it
time
we
MET?")
To
share
this
city
and
these
experiences
with
my
two
wonderful,
healthy
sons
was
the
personification
and
epitome
of
happiness
for
me.
How
about
you?
In
these
challenging
times,
maybe
it's
too
much
to
ask
to
be
happy
all
the
time.
However,
we
can
certainly
take
responsibility
and
initiative
for
getting
together
with
people
we
love
and
share
good
times.
Isn't
that
what
summer's
supposed
to
be
about?
Let
me
know.
Are
you
happy
most
of
the
time?
Sometimes?
None
of
the
time?
What
do
you
attribute
that
to?
I
look
forward
to
hearing
from
you
--
and,
with
your
permission
--
to
sharing
your
story
with
others
in
our
next
ezine.
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Sam
Horn,
America's
Intrigue
Expert,
helps
people
POP!.
What
does
that
mean?
She
helps
entrepreneurs
and
organizations
develop
one-of-a-kind
ideas
and
identities
that
monetize
their
business
and
brand
and
help
them
break
out.
TELE-SEMINARS
- POP! YOUR IDEAS - June 25 - 8pm ET, 5pm PT
- Want to know how to turn ideas in your head into money in your pocket? Register for this 1 hour tele-seminar. Sam will hit the ground running with original techniques you can use immediately to evaluate the commercial-viability of your idea, crystallize a clear and compelling description that wins buy-in from decision-makers, and package it so it stands out and gets noticed and supported.
- POP! YOUR COMMUNICATION - July 1 - 8pm ET, 5pm PT
- Would you like to be able to say what you mean, the first time and every time? Like to know how to speak and write in a way that commands attention and respect? Like to learn how to "Twitter" your thoughts into easy-to-understand sound-bites?
- Your success in business and in life depends on how well you communicate. Discover why Michael Gelb, author of How to Think Like Leonardo da Vinci and International Brain of the Year says "Sam Horn, the mom of POP!, provides practical methods for making your message outstanding and unforgettable."
- What's a situation you've got coming up in which you'd like to speak confidently and compellingly so you favorably impress everyone in the room? The first 5 people to sign up have the opportunity to share that with Sam at the beginning of the call, and she'll tailor her tips so you can instantly apply them to your priority.
- POP! YOUR PITCH & PROPOSAL - July 6 - 8pm ET, 5pm PT
- Have you crystallized what is unique, needed, and potentially profitable about your offering? Have you crafted that into an edge-of-their-seat pitch or proposal that addresses and overcomes objections? Fast-forward your success and save yourself weeks or months of trial-and-error preparation by taking advantage of Sam's 20 years of proven expertise.
- Discover for yourself why Sam is the Official Pitch Coach for Springboard Enterprises (which has helped women entrepreneurs receive $4 billion in venture capital.) Face it, you may have invested years in your venture. Now invest one hour to polish your pitch so you instantly intrigue decision-makers who have heard thousands of pitches and are yearning for something fresh.
- Sam will focus on how you can "have people at hello" so they actually look up from their Blackberries and pay attention. As Rick Frishman, President of Planned Television Arts, said, "Sam can teach you how to intrigue people in the first sixty seconds of meeting them."
- Register early for tele-seminars by emailing Info@SamHorn.com or call 1 800 SAM-3455
- If you are one of the first 5 to sign up, you get to have Sam brainstorm and strategize your priority.
- Each tele-seminar is $27 or sign up for all 3 POP! tele-seminars (POP! Your Ideas, POP! Your Communication, POP! Your Pitch & Proposal) for $57.
- This is an incredible deal. In the comfort of your home or office, you get to pick up the phone and access Sam's expertise and make tangible progress on your priorities - for a fraction of the cost of her normal speaking fee.
- Can't make the live tele-seminars? Order the MP3's or CD's so you can listen at your leisure.
BOOKS
&
CD's
POP! Stand Out in Any Crowd "If you liked Malcolm Gladwell's Blink, you're going to love Sam Horn's POP! If you want to compose marketing messages that stop people in their tracks, do yourself a favor and buy this innovative book." - Marilynn Mobley, Sr. VP, Edelman
Visit SamHorn.com for details about her other books which have been endorsed by Stephen Covey, Tony Robbins, Susan Jeffers, Ken Blanchard, Jeffrey Gitomer and featured in major media ranging from Investors Business Daily to Readers Digest to Smart Money to Jay Leno's Tonight Show.
ONE-ON-ONE
CONSULTING
- Kay Cannon, 2007 ICF President, says, "I'm tough to please. Sam has the rare ability to help you find your hidden genius, shape this into a compelling message and deliver it in an eye-catching package."
- Do you want to fast-forward the success of your project? Discover for yourself why Sam has 5 clients coming out with books from major publishers this month, why her client list includes everyone from former Presidents of NSA, ICF, ASTD and ASAE, the former top astrophysicist at NASA, CEO's, Inc. 500 winners and YPO'ers.
- We know there are a LOT of branding consultants, book shepherds, pitch and proposal coaches, etc. out there. Very few of them have my proven track record with thousands of clients who say, "I couldn't have done it without you" -- whether that was preparing for a media tour, landing a book deal, receiving venture capital funding, developing a keynote, or turning an idea into a profitable business, brand and career. I welcome the chance to work with you.
- Click here for more information
SPEAKING
- Discover why organizations including Fortune 500 Forum, Young Presidents Organization, Intel, INC Magazine, Boeing, Hewlett-Packard, Kaiser Permanente, KPMG, Capital One, and American Bankers Association have selected Sam Horn to keynote their conferences and provide training for their staff members.
- Visit
Sam's speaking calendar to see when she'll be in your area next. She has upcoming engagements for the Association of Corporate Counsel, AMEX OPEN and SCORE, Ignite Clean Energy Summit, Association of Women In Communication, and Entrepreneurs Organization in cities ranging from San Francisco to Boston to New York. Perhaps you can work one-on-one with Sam or piggy-back a speaking engagement for your group while she's in your area.
Sam
lives
and
works
on a
lake
near
Washington,
DC's
Dulles
Airport.
Sam's
West
Coast
Business
Manager,
Cheri
Grimm,
operates
out
of
California.
Contact
us
at:
1-800-SAM-3455
email-Info@SamHorn.com
Sam's
Blog
*
http://www.SamHorn.com
Follow
Sam
on
twitter
Sam
on
linked
in
follow
this
link.
Sam
on
facebook
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you
find
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interesting
and
useful?
You
are
encouraged
to
forward
this
to
your
friends,
family
and
colleagues
by
clicking
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link
at
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Thank
you
for
spreading
the
word
about
POP!,
and
sharing
these
ideas
with
others.
-
Sam
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