Sam Horn’s Speaker Camp

September 27-28 in Los Angeles (near LAX).

Did you realize that:

• Talent, intelligence and hard work are important in determining your professional success, but not as important as your ability to say what you mean, confidently and compellingly?  

• How far and fast you rise through the corporate ranks is directly proportionate to your ability to command respect every time you talk?

• Your success as an entrepreneur or business owner depends on how visible you are – which is determined by how often and how well you speak at professional meetings, state conferences, and national summits?

• You can exponentially increase your income by developing a one-of-a-kind topic, title, identity and approach that has meeting planners, media, clients, program coordinators and publishers seeking you out?

Why is Developing my Speaking Skills So Important?

“Mend your speech a little lest you mar your fortunes.”   -Shakespeare

Before Barack Obama (D – Illinois) took the stage at the 2004 Democratic National Convention, he was a respected Senator but hardly a household name.

Fifteen minutes later, he had put himself on the national political map with his galvanizing presentation that took the convention and TV audience by storm. His extraordinary platform presence catapulted him from being one of a forgettable many into being a leading presidential candidate.

Others spoke at that convention – but they said nothing special and their names aren’t even remembered. Obama’s stirring message and masterful delivery so impressed the millions watching, they’re still buzzing about him years later.

Obama certainly made the most of his fifteen minutes of fame.  Are you ready to make the most of yours?

If you capitalize on speaking opportunities by crafting one-of-a-kind titles, topics, ideas and approaches that cause you to stand out, audience members will become your word of mouth ambassadors.  They’ll sing your praises to others, elect to work with you, and buy your associated products and services.

What’s Different about Sam’s Approach to Speaking?

“Once a human being has arrived on this earth, communication is the largest single factor determining what kinds of relationships he made with others and what happens to him.”  -Virginia Satir

There are plenty of courses and organizations out there that can teach you how to put together a decent speech. I believe it’s not enough to “deliver a decent speech.”

I believe the world is hungry for speakers who thrill them with thought-provoking substance, inspiring ideas, and eloquent delivery. People today have attended dozens of seminars and conferences. They’re yearning for someone to pleasantly surprise them with innovative insights, vivid stories, and fresh perspectives they haven’t heard before.  Every time they walk into a room, they’re hoping the speaker will transcend same old-same old rhetoric and deliver Purposeful, Original, Pithy material that stimulates their mind, moves their soul, and inspires them to take action that produces real-word results.

I don’t just passionately believe excellent speaking is a science and an art, I’ve had the privilege of being honored as the top-rated speaker at two International Platform Association conventions.  I was also selected as the 2003-2004 Outstanding Speaker, and I’ve presented to more than a half million people worldwide and for such organizations as NASA, Young Presidents Organization, Fortune 500 Forum, Boeing, Holland American Cruise Lines, ASAE, Department of Education, State of Hawaii, and National Governors Association.

My work has been featured in dozens of publications including Investors Business Daily, Washington Post, Entrepreneur, and Chicago Tribune, and endorsed by such leading business thinkers as Stephen Covey, Seth Godin, Jeffrey Gitomer, Mark Sanborn, Susan Jeffers, and Ken Blanchard who said POP! Stand Out in Any Crowd (a reference text used in this program) is a “Lively, fun, inspiring guide to getting noticed, getting remembered, and getting results.”

Perhaps even more importantly, I’m known for my ability to help people take their speaking to another level. My consulting clients and retreat participants rave about my ability to crystallize their unique experience into something that broke out and catapulted their success.

As 2007 President of International Coach Federation Kay Cannon said, "When it comes to working with other people, I'm tough to please.  I demand personal integrity, extraordinary skills, a great sense of humor and deep commitment to client results.  Sam Horn has all of these qualities and more.  She has the rare ability to help you rind the hidden genius buried without your thoughts, shape this into a compelling message and deliver it in an eye-catching package.  Working with Sam dramatically expanded the focus and purpose of my work." 

How Do I Know That This Will Pay Off?

“It’s not enough to be the best at what you do, you must be perceived as the only one who does what you do.”  - Jerry Garcia

I know you need to be able to trust that this is a wise investment of your time and money. Instead of blowing my own horn (so to speak), here are just a few testimonials from grateful clients, meeting planners, and colleagues who attest to my ability to help you develop a one-of-a-kind identity and approach that help you stand out and establish yourself as the first choice on your area of expertise.

“Thank you for being the genesis of this project.  You provided the “POP” that was needed at just the right time.  Your ability to bring the diamond out of the rough is truly a gift.” – Drayton Boylston, Executive Director of The Rescue Institute

"You rock and roll, Sam.  You had so many good ideas on how we could generate one-of-a-kind titles and projects -- our fingers could hardly keep up with our note-taking." - Stacey Hall and Jan Brogniez, Attracting Perfect Customers: The Power of Strategic Synchronicity (Barrett- Koehler)

"Thank you for making my project 'sing.' You were able, in just a few hours, to pull together things I'd been struggling with for weeks. What an amazing talent you have! And what a joy you are to work with." ~ Cynthia Shapiro, PHR, "Corporate Confidential" (St. Martins Press)

"It was amazing to work with you, as I knew it would be.  I fell in love with your creativity just by listening to CD’s of your work, but what you do in person is dramatically more powerful.  I've been searching for someone who could assist clarifying my focus about my writing/speaking career without losing the 'real me."  I have literally not stopped writing since I left your office."  - Laura Harris, The Effortless Entrepreneur

“As a person who once used a sparking Barbie doll to set fire to a pair of underpants on national television, I can vouch for the importance of standing out from a crowd. As a friend of Sam Horn's, I can also vouch for the excellent advice she offers in POP!” - Pulitzer-Prize winning humor columnist Dave Barry

"Having personally planned and attended numerous conferences over the past 15 years, I have experienced the gamut of presenters.  Without a doubt, I can confidently state that Sam Horn's talent rests among the best.  I have witnessed an immediate difference in our attendees following her sessions that is nothing short of amazing." -Jessica E. Bassett, VP, Legg Mason

Realize that there are literally thousands of people speaking on the topics of leadership, customer service, teamwork, sales, and communication.  Producing a popular presentation that addresses an industry challenge in a fresh, substantive way is one of the quickest ways to get noticed, remembered and booked – which is one of the quickest ways to become a rising star in your organization and an in-demand expert who gets paid well to speak at professional meetings.

Will I Have Opportunities to Polish an Upcoming Presentation?

“There are few times in your life when it isn’t too melodramatic to say your destiny hangs on the impression you make.”  - Barbara Walters

Yes, you’ll have multiple opportunities to immediately apply what you’ve learned so you can design and deliver a presentation that favorably impresses everyone who hears it and gets you asked back.

You’ll receive specific suggestions from Sam as to how to design and deliver a message that captures and keeps attention and positions you as a go-to resource with meeting planners and media.

You’ll learn Sam’s proprietary, step-by-step POP! Process which includes how to:

• Identify your one-of-a-kind identity and approach with Sam’s W9 Form
• AFLAC your topic so people SEE what you’re SAYING
• Engage curiosity by challenging people’s assumptions with ContraBrand
• “Put people in the pool” and make your stories come alive with dialogue
• Organize, number, and juxtapose points to make them crystal clear
• Open eyes, ears, hearts, and minds with AHA! Quotes
• Compose memorable money phrases that people buzz about for weeks
• Project a poised professionalism that commands respect
• Keep people on the edge of their seats with “I didn’t know that” ideas
• Incorporate laugh lines that make you instantly likable
• Start with a compelling first 3 minutes that has every audience at hello
• Anticipate and overcome objections so you get yes’s to your requests
• Diplomatically promote your services without being unethical or pushy
• Develop powerful signature stories that eloquently drive home your points
• Develop ancillary products (CD’s, white papers) to sell back of the room
• Craft an appealing one-sheet that gets you hired to speak and train
• Become a Speakerpreneur Who Gets Paid (Well) To Do What You Love  

Imagine how gratifying it will be to receive a standing ovation at the end of your next presentation.  Imagine how rewarding it will be to have audience members approach you afterwards, asking if you’ll speak for their company or conference. Imagine how wonderful it will be share your experience and expertise and know you’re making a difference for others. Imagine being handed a three, four or five figure check for doing something you love.

All this can be yours by choosing to invest in your professional future and by registering for this weekend workshop.

Where is This Being Held and How Much Does it Cost?

“There comes a point where you have to throw yourself into the action and put your heart and head on the line.”  - Phil Jackson

Location: 

East Coast – Convenient location 15 minutes from Dulles Airport in Washington, DC. 

West Coast - Los Angeles (near LAX) (Specific locations and directions will be given upon registration.

Hotel recommendations are available upon request.)

Dates:  

East Coast – TBA, 2008, Reston, VA.

West Coast – September 27-28 in Los Angeles (near LAX).

(Full agenda with advance assignments given upon registration)

Saturday:  9am – 5pm (We hit the ground running on Saturday morning and immediately begin crafting your signature message and approach. Lunch is provided; dinner is on your own.)

Sunday:  8am – 3pm (Focus is on polishing platform skills that keep people on the edge of their seats.  Everyone will have an opportunity to present a portion of a presentation and receive constructive feedback from Sam and the group. Lunch is on your own.) 

Cost:   $1800 Registration space limited sign up early. 

(Wondering how you’ll “earn out” that fee?  Professional speakers and topic experts who present at conferences typically make between $2500 - $10,000 for a single speech. Celebrities, best-selling authors, and well-known executives often make twice that. By developing a one-of-a-kind identity, topic, and approach in this weekend, you can reap your investment by landing one new consulting client, by being given a raise or bonus as a result of producing bottom-line results for your corporation, or by generating paid speaking engagements.)

Maximum of 10 participants to ensure individualized feedback and focus group time.

How Do I Register?

_______YES, I’m ready to polish my speaking skills so they get myself and my company, creation, and/or cause the attention and respect they deserve.  Please register me for Sam Horn’s Speaker Camp  in Los Angeles (near LAX).

_______ I can’t attend the September 27-28 2008 Speaker Camp  in Los Angeles (near LAX), however I would like to be  informed of Sam Horns Speaker Camps future dates.

Name: _____________________________    Phone #:____________________

Address: ___________________________________________________________   Zip_________________

Fax #:______________________________

Email:  __________________________________________________________ 

How did you hear about Sam's Camp?___________________________________________________________

 Regular Camp investment only:  $1800 

Questions? 

Prefer to register by phone? 

Call Cheri Grimm (Sam Horn's Business Manager in the California office)

at 805 528-4351 with your questions and to sign up on the spot.

Or, complete this registration form and mail it with your check to PO Box 6810, Los Osos, CA 93412 or fax with your credit card information to 805-528-2581.

 If paying by check, please make it payable to Sam Horn.

If paying by credit card, please provide following information.

Credit Card #_______________________________   Exp. Date ____________ 

Name on card: (Please print) __________________________________________

Signature: _________________________________________________________

  for easy printing