Sam Horn's POP! Certification catapult your career and establish yourself as a “go-to” creativity consultant

Sam Horn's POP! Certification

TBA , 2011

Washington DC area (near Dulles Airport)

Would you like to:

Develop a lucrative speaking/consulting career as a “go-to” creativity consultant?
Fast-forward your entrepreneurial success by offering a proven process that has received international acclaim from respected sales/marketing/branding experts?
Double or triple your income by being able to deliver a popular, one-of-a-kind program that motivates meeting planners and convention coordinators to call you?
Facilitate paid public workshops in which you help participants brainstorm and strategize their dream brand, business, product or service or idea?
Learn an innovative, systematic method for helping yourself and others create pitches, titles, taglines, slogans and marketing messages that get noticed?

What is POP?

POP! is an innovative process that Sam Horn created after years of watching hopeful authors have their hearts broken when their manuscripts and proposals were not picked up because they didn’t know how to pitch them.
Sam realized that quality isn’t enough. It’s not enough to have a great idea, a well-written manuscript, a viable business, a valuable service, a beneficial product.
If you can’t quickly capture people’s attention and convince them that what you have to say and sell is worth their valuable time and money, they’ll move on.
The trouble is, most people haven’t been taught how to “pitch” their idea or how to craft an attention-grabbing name, title, tagline or marketing message that “tells and sells” their offering.
So, Sam Horn created a REPLICABLE, step-by-step system that ANYONE can use to do just that. She’s developed 25 techniques you can use to create one-of-a-kind approaches that help you, as “One Minute Manager” Ken Blanchard says, “get heard, get remembered, get results.”

What Does POP! Do for People?

Do you know someone who invested their heart, soul, and bank account into something and the world didn’t beat a path to their door? Do you have clients or colleagues who are still searching for that defining business name that perfectly describes who they are and why people should do business with them?
Do you know entrepreneurs who are trying to market to the ocean when they should be marketing to the pond? Do know they should narrow their niche – they just don’t know how?
Do you see business owners who need to “brand” their business but they aren't sure how or where to start or they get conflicting advice on how to do that? Do you see promising start-ups that don’t know how to pitch their idea to venture capitalists to get the funding they need and deserve?
Well, you can help them build a successful brand identify by attending this program and getting trained in the POP! Process.
In this CERTIFICATION program, you’ll not only have hands-on opportunities to develop your own unique speaking/consulting business and brand, you’ll learn how to teach clients and audience members to develop theirs.
You’ll learn how to win buy-in by succinctly articulating the unique essence of your company, cause or creation so it is one-of-a-kind instead of one-of-many because, face it, when you’re one-of-a-kind, there is no competition.
Sam’s innovative methods are featured in her book POP! Stand Out in Any Crowd (Perigee) which has received enthusiastic endorsements from respected business minds Ken Blanchard, Jeffrey Gitomer, Mark Victor Hansen, Michael, Gelb, Mark Sanborn, and Marilynn Mobley (the Strategic Counsel for the #1 PR company in the U.S. – Edelman) who said, "If you liked Malcolm Gladwell's Blink, you'll love Sam Horn's POP!”

What do Respected Marketing/Sales/Branding/Innovation Experts Say About POP!?

“POP! shows you how to create those all-important 'sticky' names, slogans, and brands that stay in your customers' minds." - Dewitt Jones, award-winning National Geographic photographer and keynote speaker
“You really honed what I needed to say about my business to reporters. I think you’ll see the evidence of your coaching in this Los Angeles Times article. I really don’t have the words to tell you how much I value your coaching.” – Stephanie Palmer, former Director of Creative Affairs for MGM in Hollywood, now director of http://www.goodinaroom.com
"One of the keys to attracting media coverage is to have intriguing, memorable sound bites that grab the attention of broadcast reporters and producers POP! is filled with specific, innovative ways you can craft pitches that do just that." - Jacqueline Deval, Publicize Your Book
“My work with Sam has led to more clarity about my thinking than anyone I have ever met. She is a wizard at helping me (and everyone I have ever recommended to her) turn thoughts into high impact structure and well-organized content, as well as developing a highly compelling marketing message with impact. Do yourself a huge favor – work with the best of the best, and that means Sam Horn.” – Steve Lishansky, CEO of Success Dynamics
"POP! is full of ways to come up with creative names and marketing slogans that help your products capture people's interest. Every entrepreneur and inventor needs this." - Todd Walker and Jean Golden, creators and hosts of The Million Dollar Idea Show
“Sam Horn is brilliant! She helped me more in five minutes to get focused and to crystallize my project than I had accomplished on my own for three years. If you are looking for value, there is no one better than Sam Horn.” – Dr. Zayd Abdul-Karim, author of Deep Translations
“Thanks you for making my project ‘sing.’ You were able, in just a few hours, to pull together things I’d been struggling with for weeks. My agent is thrilled because it flows beautifully now with intrigue and sparkle. What an amazing talent you have! And what a joy you are to work with.” – Cynthia Shapiro, PHR, author of Corporate Confidential
"If you're ready to POP! out of any and every crowd and be remembered, let my friend Sam horn show you how." - Mark Victor Hansen, co-creator Chicken Soup for the Soul Series

Why Would I Want to Become a Certified POP! Consultant?

Simply stated, it gives you a competitive edge. The quickest way to grow your business is to give prospective clients an opportunity to see you in speak in public so they can make up their own mind they want to do business with you. Becoming a certified POP! presenter and consultant gives you multiple paid opportunities to do just that. It is a proven way to:
Add another service to your portfolio. With this value-added offering, you’ll be able to get in front of professionals and show them how to POP! out of the pack.
Kick-start your entrepreneurial career because you don't have to re-create the wheel, develop your own intellectual capital and build your business from scratch
Get paid to do work you love with people you enjoy. Picture yourself helping clients get their projects out of their head and into the world where they make a positive difference for others and a prosperous living for them.
Teach people how to identify what’s special about their idea, invention, or investment so people want to try it and buy it.
Consult on a skill that is desperately needed by everyone in the workplace -- how to craft a concise, compelling pitches and elevator speeches that win buy-in for your offering.

What Do I Receive in Sam Horn’s POP! Certification Program?

You will get everything you need to immediately start consulting and speaking on POP! You'll discover for yourself why 4-time Pulitzer nominee Fawn Gerrner said, “You don’t have to be a creative genius to use Sam's techniques – however, using Sam's techniques can make you a creative genius.”

You’ll receive:

Instruction on how to teach all 25 POP! techniques. This includes everything from how to: create water-cooler words that keep POP!ing into people's mind; Velveteen Rabbit your ideas so they come alive; turn confusion into clarity with meaningful metaphors; develop Half and Half Words that create trademarkable terms, compose Tell 'n Sell slogans, and create Purposeful, Original, Pithy pitches that have people saying “I want that!”
in-person training by Sam Horn on how to become an in-demand professional speaker who commands the stage and receives excellent evaluations. You'll learn Sam's unique approach to presenting that earned her the Outstanding Capital Speaker Award for 2003-04. Discover how to share laugh-out-loud anecdotes, thought-provoking quotes, and "put 'em in the pool" stories to keep audiences on the edge of their seats.
an opportunity to tailor your own one-sheet with personalized bio and program/services description that persuades meeting planners to book you and entices people to sign up for your presentations and/or coaching.

a collection of POP! articles of different lengths you can send to potential clients or post on your website to generate immediate interest in this topic and to position you as a "must have" resource who presents a popular topic that has been endorsed by many of today's top business minds.

complementary copy of Sam Horn’s 3-hour POP! CD set, a Write Here, Write Now perpetual calendar with 365 "catapult your creativity" quotes, and an autographed copy of POP! Stand Out in Any Crowd (Perigee, Sept. '06)

business development suggestions on how to build a thriving practice as a communication and creativity consultant who delivers public seminars, gets paid to speak at association meetings and conventions, coaches individuals or organizations, hosts a high-traffic, profitable website and blog, attracts media interest by generating TV and radio interviews, and enjoys doing work that matters with people you respect

referrals for paid speaking engagements around the country. (When Sam is not available for a speaking opportunity, she recommends one of her certified POP! consultants. (You receive 75% of the fee, and our office receives 25% for brokering the deal.)

discounts on all of Sam Horn’s products which you can resell for a profit

How Will POP! Give Me a Competitive Edge?

You could take years to develop your own original intellectual capital and award-winning methodology, or you can save all that time, effort, and brainpower by using ours.

While you are welcome to feature your own stories, experience, and expertise within the POP! material to make it your own – you don’t have to start from scratch and work your way up the speaking/consulting industry food chain with a new and untested specialty.

Instead of being like everyone else speaking and coaching on branding, positioning, marketing, career/product development, you’re offering a unique topic with 10 years of excellent evaluations from hundreds of consulting clients who credit this methodology with catapulting their success and from respected organizations that say this is one of the best programs ever presented to their members.

You get to jump on Sam Horn's brand-wagon and become an in-demand supplier of The POP! Process (patent pending) which has been praised by a diverse mix of best-selling authors, entrepreneurs, business owners, inventors, screenwriters, marketing specialists, branding consultants, and media experts including:

"The key to selling yourself is to make your communication so interesting people stop in their tracks and are compelled to pay attention. POP! is filled with delightful ways to do just that."-Christine Clifford Beckwith, co-author of You, Inc. The Art of Selling Yourself

"Sam Horn offers a wealth of ideas on how anyone can have 'a way with words.' Her techniques for coining memorable names and slogans are popping-fresh, engaging, easy to apply, and jolly good fun." - Richard Lederer, author of Word Wizard and co-host of Public Radio's "A Way with Words"

"Do you want to get your message out to more people so it can make even more of a difference? Buy this book. It's packed with original ways to get your work noticed. Highly recommended." -Andy Andrews, popular PBS presenter and author of The Traveler's Gift

"Sam Horn continues her impressive streak of powerful, entertaining and most importantly, practical books with POP! It's a book for the ages that should be read by everyone from high-school students looking to put a little oomph in their college applications to seasoned professionals marketing new products and lawyers trying to impress a jury. And it's a book that should be read again every few years. And if for no other reason, read it for fun!" - David Silverstein, President and CEO, Breakthrough Management Group, Inc.

"The premise of POP! is that the best way to corner a niche is to create it. This book features fascinating recommendations on how to make your organization one-of-a-kind. Well done." -Joe Calloway, author of Becoming A Category of One

"Every political action committee and grassroots organization needs to know how to communicate their message in a way that wins buy-in for their cause. POP! is filled with practical suggestions on how you can make your points precisely and persuasively." - Amy Showalter, Co-founder, the National Conference for Political Involvement Professionals

"To break out you've got to stand out, and POP! shows you how. It is full of examples and useful exercises that take you beyond what you need to know to what you need to do. I recommend it." - Mark Sanborn, author of Wall Street Journal bestseller The Fred Factor

Why is Sam Horn Certifying People in POP!?

The good news is, Sam has more requests to speak than she can handle, and she is busy consulting, giving media interviews, and promoting POP! Stand Out in Any Crowd across the country.
We want this incredibly helpful process to reach as many people as possible. People have told us they’ve never encountered anything that works this well at combining a left-brain system (science) and a right brain process (art) to foster creative breakthroughs that help people develop one-of-a-kind products, projects, and proposals.
In addition to certifying our team of POP! ambassadors around the world, we have established a POP! Presenter and Consultant Referral Service. When we receive inquires about a job that isn’t a match for Sam’s schedule or fee, we refer them to one of our certified POP! presenters/consultants who is a fit for their needs. (You receive 75% of that fee, we receive 25% for brokering the deal and helping to negotiate pricing and logistics.)

What is the Cost of the Certification?

$3,500** This includes the 2 full-day POP! Institute with hands-on instruction and coaching from Sam Horn; all course materials, discounts on Sam Horn’s products for resale, and complementary copy of the POP! book, CD’s and calendar, referrals for speaking engagements, and permission to get paid to teach and use The POP! Process (patent pending) with presentation audiences and consulting clients.

POP! Institute Application
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Sam Horn, Author/Speaker/Consultant ~ Washington DC.

Cheri Grimm Business admin (805) 528-4351 Fax (805) 528-2581
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E-mail Sam Horn at sam@samhorn.com

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