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Sam Horn’s FAQ’s
How Does Sam Help You?
Louis Nizer said, "No speech is good without an original thought." In today's
competitive marketplace, no speaker/author/consultant is "good" unless we have
original titles, topics, and approaches. If we're saying the same thing as
everyone else, why should meeting planners hire us, why should publishers give
us a contract, why should busy people waste their precious time reading our
blogs, websites, article, why should prospective clients choose to work with us?
You may be thinking, I agree with this, but HOW do I come up with original
approaches? How do I get my ideas out of my head and into the world? How do I
produce presentations and products that are one-of-a-kind instead of
one-of-many? How do I position my business so it breaks out instead of blends
in? How can I become the preferred, go-to resource for my target audience?
That's where I come in. I'm known for my ability to interview you and
crystallize your unique experience and expertise into a compelling,
commercially-viable message that has the potential and power to drive your
entrepreneurial career for years to come.
For whatever reason, (and believe me, I'm grateful for it), my mind has an
uncanny ability to create original approaches that help you STAND OUT and win
buy-in for what you have to say and sell. I have systemized this into The POP!
Process (patent pending) -- and have used it successfully with hundreds of
clients and thousands of audience members in the past decade.
You're probably wondering what exactly I do and how I can help you accomplish
your goals. That varies with each client. My first question to you is,
“What can we focus on to make the most of our time together?” Once I know
your priorities, we focus on how best to achieve them.
The following questions are just a few of the ways I’ve helped previous clients
clarify and crystallize how they are “special” -- and strategize
how they can make a “good living” (literally and figuratively) getting paid
to do work they love with people they respect.
·
What are your strategic goals? Do you want to develop a one-of-a-kind keynote?
Finish a quality book in record time? Craft a signature message that motivates
meeting planners to call you? Develop a full-time career as an IDEApreneur?
·
Do you want to assess the commercial viability of your idea or topic and
evaluate its potential before you invest a lot of time, effort, and money
in rolling it out?
·
Do you need help identifying your P.O.D. (Points of Distinction) to
differentiate yourself from competitors so you break out instead of blend in?
·
Are you looking for a memorable business name or one-of-a-kind slogan?
·
Are you looking to go “deep” to build an enduring brand that gets you noticed .
. . for all the right reasons?
·
Do you want to build an online business empire that produces multiple revenue
streams?
·
Do you want professional guidance from a best-selling author on how to produce a
compelling proposal / manuscript that gets the attention of New York publishers?
·
Do you want insightful coaching from an award-winning speaker (2003-04
Outstanding Capital Speaker) on how to create and deliver an outstanding
presentation that has audiences on the edge of their seats and that motivates
meeting planners to call you?
·
Are you juggling several different topics and want to get clarity on which has
the most potential payoff so you can focus on one niche instead of being all
over the map?
·
Do you want to get paid to speak, write and consult on your ideas and expertise?
·
Do you want to crystallize attention-grabbing titles, taglines and elevator
speeches that make your projects, products, proposals and presentations POP!?
I have had the pleasure of helping clients do all of the above
How Do We Work Together?
Most clients choose to work together face-to-face. Working together in person
allows us to go “deep” into your experience and expertise to develop a
comprehensive “language bank” that we then POP! into proprietary intellectual
capital and one-of-a-kind positioning for your company, creation or cause.
Depending on your goals, we then focus on turning that into unique brands,
identities, approaches, presentations and products that help you break out
instead of blend in.
Clients either fly to my office in Reston, VA (ten minutes from Washington DC’s
Dulles Airport) or coordinate an appointment when I’m already in their area for
a speaking engagement.
My consulting is available in mentoring packages and in time packages. I
occasionally work with clients over the phone on an hourly basis, on a time
available basis.
You
are welcome and encouraged to record our brainstorming and strategizing.
Previous clients have found the results of our immersion into your project are
verbal gold. You’ll find yourself describing your project perfectly
“That’s exactly what I wanted to say!” and by recording my specific “next steps”
suggestions, you can listen to them again and again. Many clients tell me they
hear something new each time and often have their recordings transcribed so they
can cut and paste my “languaging” of their project directly into their marketing
material.
You may have your
own recording device, or you can check out this service -
FreeConferencePro.com.
They offer free recording and archive it as well.
Are You
Wondering, “How Can I Make Sure This Pays Off?”
You may be thinking, "There are a lot of consultants out there. What's so
special about you? How can I be sure this will be worth the time, effort and
money I invest?"
Hopefully, the testimonials from a wide variety of satisfied clients will show
my proven track record.
I don't make empty promises. My goal is to 1) exceed your expectations, 2) help
you identify and then realize your strategic goals, and 3) help you develop an
original, one-of-a-kind identity that catapults your career, dramatically
increases your income, establishes you as a respected topic expert or the go-to
resource in your field to attract favorable interest from decision-makers and
target customers.
My rather rare combination of experience uniquely qualifies me to materialize
your entrepreneurial objectives.. A few of my credentials include:
·
Top-rated speaker at two International Platform Association conventions
and 2003-2004 Outstanding Capital Speaker. I've presented programs to more than
half a million people in 35 states and 4 foreign countries and for such
organizations as NASA, Young Presidents Organization, National Governors
Association, the US Navy, Hewlett-Packard, Fortune 500 Forum, Boeing, Genentech,
Associated General Contractors of America, Lockheed Martin, Loma Linda
University, Legg Mason, and Booz-Allen.
·
My books (from major New York publishers St. Martin's Press and Perigee) have
been sold around the world and published in 15 different languages, endorsed by
Seth Godin, Tony Robbins, Ken Blanchard, Jeffrey Gitomer, Mark Sanborn, John
Gray, Mark Victor Hanson, Stephen Covey, Jack Canfield, Richard Carlson, and
Susan Jeffers, and have been favorably reviewed in Publishers Weekly, Library
Journal, Washington Post, Chicago Tribune, Investors Business Daily, Seattle
Times and dozens of other national publications.
·
15-time Emcee of the world-renown Maui Writers Conference, which has given me a
first-hand opportunity to work with hundreds of best-selling authors and top
directors (e.g., Dave Barry, Mitch Albom, Natalie Goldberg, Frank McCourt, Ron
Howard, Elizabeth George, Tami Hoag, James Brooks, Nicholas Sparks, Jacquelyn
Michard, David Baldacci and Sue Grafton), and dozens of top agents and editors
from New York's largest publishing houses.
·
Frequent media guest who's been interviewed on every major network and hundreds
of TV and radio shows including NPR's popular Diane Rehm Show, Jay Leno’s
Tonight Show, WGN, Dr. Laura, and To Tell The Truth (where her Tongue Fu! team
stumped the panel!)
·
Consultant who has worked with satisfied clients from around the world (London,
Canada, Australia, 35+ states) to help them realize their entrepreneurial goals.
As Lisa Delman, author of Dear Mom, I Want You To Know . . .said, "I
could go on and on about Sam. She is completely focused on the needs of the
client and is dedicated to helping others fulfill their dreams. She has an
incredible talent for putting words together and bringing out the essence of the
message. I admire her sincerity, honesty, and integrity and I am so grateful for
her expertise. My project just got picked up by Putnam Publishing. She is the
best!"
What's this mean to you? I don't just talk about how to become a one-of-a-kind
IDEApreneur who publishes books, speaks internationally, consults, attracts
national media attention and earns a good living doing work she loves, I've done
it. More importantly, my clients have done it too.
One of my most satisfying accomplishments is receiving emails from satisfied
clients who tell me about their completed, successful projects and say, “I
couldn’t have done it without you.” I love walking into bookstores around the
country and turning the books of clients FACE-OUT. I love sitting in the
audience and watching a client deliver a presentation that has audience members
standing on their feet and cheering . . .and then going home and following up
on what they’ve learned to reap real-world results. I love receiving “before
and after” letters from clients who tell me how satisfying it is to get paid to
do work they love with people they respect.
I hope to have the pleasure and privilege to do that for you, someday soon
Questions?
Contact Cheri Grimm in the CA office at 805 528-4351 or email
info@SamHorn.com
if you have questions and/or want to book your consulting package.
You also might want to visit
http://www.samhorn.com
for more testimonials, free articles, and a current speaking schedule. Perhaps
I will be speaking in your city soon and we can work together while I’m in your
area. I often piggy-back my travel with in-person consults and come in a day
early or stay a couple days after to work with clients face-to-face.
Please know that in the years I've had the good fortune to help thousands of
people turn their entrepreneurial dreams into reality, I have NEVER met anyone
who was sorry he or she ACTED on their ideas and turned them into rewarding
businesses, books, keynotes and careers; I have only met people who were
sorry they didn't start sooner.
I look forward to hearing from you soon, and hope we have a chance to work
together to help you, turn your intentions and ideas into one-of-a-kind
businesses that allow you to make a positive difference for others and a
prosperous living for yourself.
Sam's Other Sites
SamHorn.com
SamHornPop.com
Tonguefu.com
takethebullybythehorns.com
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