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Sam Horn POP! Stand Out in Any Crowd Endorsements |
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Author, Consultant, Keynote Speaker Sam Horn
POP!
Stand Out in Any Crowd Endorsements
POP!
Stand Out in Any Crowd
"Lively, fun, and an inspiring guide to getting heard, getting
remembered and getting results, Sam Horn's POP! Stand Out in
Any Crowd , is really worth reading. -Ken Blanchard,
Coauthor of New York Times bestseller The One Minute Manager and
The Secret
"What you name your invention can determine whether it gets
ignored or noticed. POP! is full of ways to come up with
creative names and marketing slogans that help your products
capture people's interest. Every entrepreneur and inventor needs
this." - Todd Walker and Jean Golden, creators and hosts of the
"Million Dollar Idea(R)" show.
As a person who once use a sparking Barbie doll to set fire to a
pair of underpants on national television, I can vouch for the
importance of standing out from a crowd. As a friend of Sam
Horn's, I can also vouch for the excellent advice she offers in
this book. -- Pulitzer-Prize winning humor columnist Dave Barry
"Sam Horn offers a wealth of ideas on how anyone can have 'a way
with words.' Her techniques for coining memorable names and
slogans are popping-fresh engaging, easy to apply, and jolly
good fun." -- Richard Lederer, author of Word Wizard and
co-host of Public Radio's "A Way with Words"
Do you want to get your message out to more people so it can
make even more of a difference? Buy this book. It's packed
with original ways to get your work noticed. Highly
recommended." - Andy Andrews, New York Times Bestselling Author
of The Traveler's Gift
Sam Horn is the mom of POP! Her book is dangerous. It is filled
with practical methods for making your message outstanding and
unforgettable. Please don't read it unless you are prepared to
cope with success, now! - Michael J. Gelb Author, How to
Think Like Leonardo DaVinci and Discover Your Genius
"To break out you've got to stand out, and POP! shows you how.
It is full of examples and useful exercises that take you beyond
what you need to know to what you need to do. I recommend it."
- Mark Sanborn, author of Wall Street Journal bestseller The
Fred Factor and You Don't Need a Title to be a Leader
"What do you say when asked, "What do you do?" Do you want an
interesting elevator intro that motivates people to want to know
more about you and your business? Buy this book. It will teach
you how to intrigue people in the first 60 seconds of meeting
them."
- Rick Frishman, President of Planned Television Arts, co-author
of Networking Magic, Author 101 Book Series, and Guerilla
Publicity
"Sam Horn continues her impressive streak of powerful,
entertaining and most importantly, practical books with POP!
It's a book for the ages that should be read by everyone from
high-school students looking to put a little oomph in their
college applications to seasoned professionals marketing new
products and lawyers trying to impress a jury. And it's a book
that should be read again every few years. And if for no other
reason, read it for fun!"--David Silverstein, President and CEO,
Breakthrough Management Group, Inc.
"The premise of POP! is that the best way to corner a niche is
to create it. This book is packed with recommendations on how to
make your organization one-of-a-kind. Well done."
- Joe Calloway, author of Becoming A Category of One and
Indispensable: How to Become the Company Your Customers Can't
Live Without
One of the keys to attracting media coverage is to have intriguing,
memorable sound-bites that grab the attention of broadcast reporters
and producers. This book is filled with specific, innovative ways
you can craft pitches that do just that."
- Jacqueline Deval, author of Publicize Your Book
"Every political action committee and grassroots organization needs
to know how to communicate their message in a way that wins buy-in
for their cause. POP! is filled with practical suggestions on how
you can make your points precisely and persuasively."
- Amy Showalter, The Showalter Group, Inc. Co-founder, Innovate to
Motivate, the National Conference for Political Involvement
Professionals
"A fun and fascinating book! Shows how to create those all-important
'sticky' names, slogans, and brands that stay in your customers'
minds. The 200 quotes on creativity are, in themselves, well worth
the price of the book." - Dewitt Jones, inspirational speaker and
co-author of The Nature of Leadership
"Are you a sole proprietor or business owner? Are you clear why
customers should do business with you instead of your competitors?
Can you articulate that in one clear, compelling sentence? If not,
read this book! The best resource I've seen for how to sell
ourselves without selling out our integrity." - Kay Cannon, 2007
President of International Coach Federation
"I've seen Sam in action and she is a master at creating memorable
titles and attention-getting taglines that make your presentations,
screenplays and projects snap, crackle, and POP! In this goldmine
of a book, she generously shares her playbook for anyone who wants
to learn this essential art. A gem of wisdom and immediately
useable ideas." - Stephanie Palmer, founder of Good In a Room and
Former Director of Creative Affairs for MGM.
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Hi Sam,
Wow! My head is still spinning from the awesome things I learned and the
results I achieved at this weekend’s Book Camp. After years of
agonizing, I finally got my book title and sub-title. I learned that I
need to make tons of changes to make it more fun to read – and saleable.
I also know exactly where I need to make changes. Everyone in the class
agreed that we got so much more than we ever expected. After all these
years, I’m ready to join you at the Maui Writers Conference in
September! I got my money’s worth in the first two hours. Your course is
worth ten times more than what I paid.
Your admiring fan,
Sandy Dumont
International Expert in
Branding for People®
30 years experience
working with individuals and corporations
President,
Virginia Chapter NSA
Sam Horn, Author/Speaker/Consultant ~ California Office
P.O. Box
6810 Los Osos, CA 93412-6810
Phone (805) 528-4351 Fax (805) 528-2581
Office E-mail
info@samhorn.com
E-mail Sam Horn at
sam@samhorn.com
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