Want to hear a sample of Sam's
interview with John Jantsch --
author of Duct Tape Marketing which
has been ranked by Forbes and Fast
Company as the #1 ranked site and
blog on small business and
marketing? Click below to hear her
tips on how POP! can help you get
attention for your business and
brand.
TV producers, Radio show hosts, magazine and
newspaper reporters and journalists.. . would
you like to:
*
feature a guest who captures and keeps your
audience's interest?
*
conduct a "phoner" with an animated expert who
speaks in clear, compelling sound-bites?
* compel listeners to call in to a "What's the
best, worst, funniest elevator speech you ever heard
Contest?
* Report on what POP!d out in the news this week,
why, and how your viewers, readers, or listeners can
apply that to their work?
*
Host a lively thought-leader who teachers your
audience members how to stand out -- on the spot?
* add a respected pundit to your panel who can hold
her own in a controversial discussion?
If
so, you'll want to interview Sam for your TV show,
radio program, or publication.
Sam
has appeared on every major network (CBS, NBC, ABC,
FOX) and dozens of national radio shows including
Dr. Laura and National Public Radio. Her work has
even been featured on Jay Leno's Tonight Show and To
Tell the Truth, where she and her Tongue Fu! team
stumped the panel.
Sam
practices what she teaches. You can count on her to
be:
Purposeful: Sam tailors her
comments to your audience -- whether that's morning
drive time or a business talk show.
Original: Sam introduces new ideas
and examples your audience hasn't seen or heard
before. You can count on Sam to share stop-'em-in-their-tracks
insights and pulled-from-the-headlines stories of
what POP! out that week, why, and how it relates to
you.
Pithy: Sam speaks in sound-bites.
She knows when to put a sock in it and when to keep
the conversational ball rolling so your viewers and
listeners choose to stay tuned.
Quotable Quotes by Sam Horn
"The best way to corner a niche is to create
it." - Sam Horn, POP! Stand Out in Any
Crowd
"Pitching isn't just for baseball players. If you
want to interest people in your ideas, it's your
responsibility to make your message Purposeful,
Original, and Pithy so people are motivated to give
you their time of day." - Sam Horn, POP! Stand
Out in Any Crowd
"Are
you one-of-a-kind or one-of-many? When you're one of
a kind, there is no competition." - Sam Horn,
POP! Stand Out in Any Crowd
"Do
you want your business and brand to break out
instead of blend in? Coin a trademarkable term (i.e,
Tongue Fu!) that belongs to you and you
alone." - Sam Horn, POP! Stand Out in Any
Crowd
"Want to keep your audience on the edge of their
seats? Velveteen Rabbit your stories so they come
alive and listeners see what you're
saying." - Sam Horn, POP! Stand Out in
Any Crowd
"Talent is important; it is not enough. Your work
will not speak for itself." - Sam Horn, Stand
Out in Any Crowd
"It's hard to stay on brand if you don't
know what your brand is." - Sam Horn, POP!
Stand Out in Any Crowd
"Does your elevator speech have people at hello? If
not, create a Tell 'n Sell Elevator Intro that
describes what you do in a way that motivates people
to try it and buy it . . . now." - Sam
Horn, POP! Stand Out in Any Crowd
"Don't repeat cliche's; rearrange cliche's. When
Chicago Bulls Coach Phil Jackson told Michael Jordan
to stop hogging the ball because, 'There's no I in
team," Jordan replied with a twinkle in his eye,
'Yeah, but there is is win!'" - Sam Horn, POP!
Stand Out in Any Crowd
"Comedian Steven Wright said, 'My grandfather
invented Cliff Notes. It was in . . . well, to make
a long story short.' Cliff-Notes your concept and
make a long story short so people get it and want it
. . . in 30 seconds or less." - Sam Horn, POP!
Stand Out in Any Crowd
"The muse has a mind and a schedule of its
own. That's why it's crucial to ink it when you
think it." - Sam Horn, POP! Stand Out in Any
Crowd
"Want to become the go-to resource on your subject?
Name a cultural phenomenon. That's what Dr.
Francine Kauffman did when she coined Diabesity, a
"Half and Half term" that made her the instant
expert on that topic." - Sam Horn, POP! Stand
Out in Any Crowd
"Want people to remember your slogan? Put it in a
beat that's easy to repeat. It's worked for 'I
can't believe I ate the whole thing' and 'It takes
a licking and keeps on ticking.'"
- Sam Horn, POP! Stand Out in Any Crowd
Sample Interview Questions
for Sam Horn,
author of POP! Stand Out
in Any Crowd
1. What is POP! and why is it important?
2. What are some recent movies and books that have
POP!d out?
3. What's this I hear about a POP! Hall of Fame?
What are some of the winners this year?
4. Why do people love THE NEXT NEW THING -- what
you call THE EUREKA MOMENT?
5. People are so busy these days? How can we
capture their attention in 30 seconds or less?
6. As a communication and creativity consultant,
you help individuals and organizations become
one-of-a-kind instead of one-of-many. What's one of
the best ways to do that?
7. How can I come up with a memorable name or
slogan for my business?
8. What's one POP! technique ANYONE can use to help
their ideas and offerings break out instead of blend
in?
9. If people want to learn all 25 ways to produce
Purposeful, Original, Pithy messages that help them
win-buy in for what they have to say and sell --
where can they go?
10. How did you discover POP! and why does American
Idol prove its premise?
11. You have a couple of laugh-out-loud examples of
products that POP!d off the shelf because of their
catchy name? What are they?
