Sam's Salon sam horn's series of tele-interviews with leading-edge IDEAprenuers

Welcome to Sam’s Salon - a monthly series of tele-interviews with leading-edge IDEAprenuers who are earning a good living developing, marketing and monetizing commercially-viable ideas on the stage, page, online, and in the media.

What is an IDEApreneur? Katherine Graham said it best, “To do what you love and feel that it matters; how could anything be more fun?”

You know what could be more fun? To get paid to do fun work you love and feel that it matters!

Sam is fortunate to have met fascinating individuals in her 25 years as an IDEApreneur. The International Brain of the Year. A National Geographic photographer who speaks to top corporations and uses his photographs as metaphors for life lessons. Fortune 500 executives, Presidents of national associations. Hall of Fame speakers.

Each month, you get to “pick the brain” of a respected topic expert. Imagine having an opportunity to learn from leading authorities who reveal trade secrets about how they’ve turned insights into income.

Rather than following a set script, Sam actually LISTENS to what the guest expert says and follows up on intriguing conversational threads because she knows the most eye-opening, thought-provoking insights happen spontaneously when we go “deep” into a topic and discover something that hasn’t quite been said that way before.

These interviews are not purely technique-based (e.g., Do this, this and that). They are a blend of right and left brain thinking, a balance of logic and emotion, a combination of art and science.

They delve into the inspirational, roller coaster lows and highs of the entrepreneurial journey – while offering concrete suggestions you can replicate within your own professional (and personal!) life.

Each interview will be different although you can count on specific IDEApreneur-related questions such as:

3. Who has been a mentor or IDEApreneur role model for you? What is it about them specifically that positively impacted you?

4. What was an unexpected “Aha,” an insight that was counter-intuitive or that flew in the face of the norm?

5. What do you wish someone had told you way back when that could have saved you a lot of time, money and hassle?

6. What are two specific tips you have for someone who wants to become an IDEApreneur?

7. What’s a particular time as an IDEApreneur that you thought, “THIS made it all worthwhile.” A triumph or satisfying moment that captured the essence of why you do what you do.

8. Do you have a motto or philosophy that keeps you going – that shapes how you do business?

10. If you were to give one piece of advice to how someone can fast-forward their IDEApreneur success, what would that be?

Who: Kay Cannon, As 2007 President of the 30,000 member International Coaching Federation, (the premiere organization for professional coaches around the world) Kay traveled to more than 17 countries to grow the industry’s impact. As founder of The Leadership Whisperer, she has consulted with NASA, the International Spa Association and many Fortune 500 Leaders.

Kay is considered a visionary in this industry and is uniquely positioned to answer your questions about how you can grow a rewarding and profitable coaching/consulting business. Whether you’re just thinking about becoming a coach, already a master certified coach, or working full-time in another professional and wondering if this might be your dream job, you can benefit from Kay’s visionary insights into how to get paid to do work you love. www.leadershipwhisper.com.

When: December 11 – 8:00 pm EST

Who: Fawn Germer. "If you want to read a very inspiring book, read Hard Won Wisdom." - Oprah If you want to be inspired by a best-selling IDEApreneur, sign up for our Dec. 11 Sam's Salon. From having her first book rejected by 14 publishers to having her second book hit best-seller lists within two weeks of its release, Fawn Germer has experienced the highs and lows of carving out a one-of-a-kind career. No one (really!) has interviewed more trailblazing women (a partial list includes Hillary Clinton, Susan Sarandon, Janet Reno, Martina Navratilova, the late Ann Richards, Nadia Comaneci, Carly Fiorina, Erin Brockovich, and seven of the Fortune 50 Most Powerful Women.) Fawn loves to tell the story of a bully boss ("Other people have a mentor, I had a tormentor") and the role he played in inspiring her to persevere and find success by being herself in a world where there is so much pressure to be like everybody else.

This acclaimed investigative reporter earned numerous awards including four Pulitzer Prize nominations and the prestigious Green Eyeshade Award from the Society for Professional Journalists. She has worked as a staff writer for The Miami Herald and Denver's Rocky Mountain News, the Washington Post and U.S. News and World Report, and was an editor for The Tampa Tribune. She is a respected keynoter for Ford Motor Company, Motorola and Moen. After a recent keynote, Coca-Cola President Sandy Douglas asked her, "Have you thought of doing standup?" Find out how she juggles it all, international speaking with writing with kayaking . . . and her best-practice tips for how you can do the same.

Tele-interviews are essentially a live conference call . . . on the phone. Sam asks questions of the guest expert based upon what she thinks will be of highest interest and value to the majority of the participants. . . . and based on the interests and priorities of the group, as evidenced by the questions submitted in advance.

The format is dynamic, but usually consists of 15 minutes of interview, followed by 15 minutes of questions, another 15 minutes of interview, and a final 15 minutes of questions – although this format may vary based on the guest’s ability to share insightful, eye-opening, edge-of-your-seat examples (really!) and the quality of questions that are submitted in advance.

Sam’s goal is to make EVERY tele-interview a fascinating, free-flowing, far-ranging discussion that is full of “I didn’t know that” ideas that have you grabbing for your pen and taking notes. She knows you’re busy, that you’ve read hundreds of books and been to dozens of conferences. Her goal is to “raise your eyebrows” and hold your attention with witty, intelligent, haven’t-heard-that-before ideas that make every tele-interview time well spent.

We arrange for a "bridge line" which is basically a teleconference line, allowing many people to call in simultaneously, without an operator assisting. You'll call a designated number (which you'll receive 3 days before the tele-interview). Rest assured. Upon registering and paying, we send you a step-by-step guide that makes this simple process easy-to-understand and do.

You'll call in 2-5 minutes before the session is set to begin. In the minutes before the interview (you can trust Sam to start on time!), Sam will ask your name when you sign in. Others in the room will hear a short beep to let them know someone has arrived. We do this so you can get a feel for our eclectic, from around the country group.

YES! We know you are busy and we want you to be able to trust that we will always start on time and end on time. Our goal is to PACK each hour with as many interesting and useful ideas as possible, so we will hit the ground running and not waste your time with idle chit chat.

If you dial in late, Sam will not ask you to introduce yourself and please don’t announce yourself as it will interrupt our expert.

By the way, even if you’re really late (you caught in a traffic jam or a meeting ran over), it’s still worth dialing in. You never know when one gem will make an entire call worthwhile and that gem might happen in the last 10 minutes of the interview. If you’re registered and miss the entire interview, you have the option of buying a recording afterwards (at a discount).

No. There are no computers involved. All you need is a phone and the call-in number that will be provided to you once you’re paid.

No. We will be using different numbers for different tele-interviews (there is no one standard number) but they are not toll-free. You are responsible for paying for your call, which will appear on your long distance phone bill as a regular long distance call. No other charges are tacked on to the call, just whatever your long distance company charges you . We don't make any money whatsoever off the long distance call.

Will there be a “Questions and Answers” session as part of the Sam’s Salon Tele-Interview?

We honor the preference of each expert as to whether we include a “live” Q and A during the tele-interview. Our primary goal is to provide as much tangible value to ALL participants, and as you know, “live” questioners sometimes ramble, pontificate, or ask something that’s relevant only to them. If our guest expert requests live interaction, we will open the line and have guidelines (e.g., 1 minute max for each question, which Sam will graciously and firmly enforce) so that as many people as possible have access to our guest IDEApreneur’s expertise and experience.

The good news is, you will ALWAYS have the opportunity to submit written questions (100 word max please) in advance. Sam can’t guarantee that every question will be addressed in the tele-interview, however she will pose questions to the expert that are in alignment with his or her topic and that will provide value for the majority of the listeners.

After registering and paying for the event, you are welcome to submit (via email to Sam@SamHorn.com ) up to two questions you would like posed to the Expert. These must be received at least 24 hours in advance of each tele-interview.

I’ve been on teleconferences before and it seems there’s often a lot of background noise, (dogs barking, doors slamming, dishes clinking.) Do you have a way of avoiding that?

An emphatic yes! As mentioned, we want this to be a high-quality experience in every way. That’s why we’re having these tele-interviews professionally recorded. Once you register and pay, we’ll send call-in directions which include how to mute and un-mute your phone so everyone can clearly hear the guest expert’s every word. . . . without distraction.

If you have call waiting, please disable it before calling in. Check your phone book or contact your telephone company to get the Disable Call Waiting code for your area. Depending on your phone service, it may be one

Sam Horn's ~ California Office
P.O. Box 6810 Los Osos, CA 93412-6810
Phone (805) 528-4351 Fax (805) 528-2581
Office E-mail

info@samhorn.com
E-mail Sam Horn at sam@samhorn.com